If you sell boats, engines, or trailers (or if you want to start selling them), Boatyard Sales is built for you.
Boatyard Sales is our dedicated platform for marine dealerships and sales operations. It's separate but complimentary to our award-winning service platform, and it requires an upgrade to access.
What Is Boatyard Sales?
Boatyard Sales brings inventory, quoting, lead management, document automation, marketing, and costing into one connected system. Instead of juggling spreadsheets, a standalone CRM, a separate DMS, and a third-party listing platform, everything lives in one place, tied together and talking to each other.
At a high level, you get:
Inventory management for boats, engines, trailers, and model/custom-order boats — with full specs, photography, options, and pricing
AI-powered photo enhancement to sharpen listing imagery without leaving the platform
An AI sales experience that engages buyers on your website, captures qualified leads, and delivers quotes on your behalf
An integrated quoting engine supporting boats, engines, trailers, model orders, trade-ins, fees, taxes, and fully custom quotes
A lead board and contact system to track buyer activity, intent, and pipeline stage
Document automation for buyer's orders, state forms, and any fillable PDF your dealership uses today
Costing and floor plan tracking with curtailments, ledgers, and exportable financial data
Marketplace and advertising syndication across Facebook Marketplace, Google Shopping, TikTok, Reddit, Pinterest, and major marine marketplaces
Who Can Use Boatyard Sales?
Boatyard Sales is designed for dealerships, brokerages, and marine businesses that sell units. If you currently sell boats, engines, or trailers through any process (DMS, spreadsheets, phone calls, a third-party platform), Boatyard Sales is built to replace and improve that workflow.
It works whether you're a single-location operation, a multi-dealership group, or a brokerage working primarily on custom orders.
What are the Boatyard Sales Platform Key Features?
Inventory Hub
Inventory Hub
Every boat, engine, and trailer lives here. Add photos, specs, pricing, options, and internal notes. Mark boats as off-site, assign salespeople at the boat level, and duplicate records when you're stocking repeat models. Every change is logged in a full history timeline.
Quoting Engine
Quoting Engine
Build quotes for in-stock boats, engines, trailers, model/custom orders, or fully custom line items. Include dealer options, trade-ins, fees, and taxes. Buyers receive a branded quote with your terms and conditions — and they can accept or decline directly, with feedback tracked back to your team.
AI-Powered Listing Generation
AI-Powered Listing Generation
Send buyers a shareable, interactive listing powered by our AI sales agent. The AI answers buyer questions, presents specs and photos, and gates pricing behind a lead capture flow — so you're getting qualified contact information, not just clicks. Every conversation is recorded and viewable by your team.
Lead Board
Lead Board
Visualize your pipeline in a Trello-style view. Leads come in automatically from AI listing interactions or can be added manually. Track stage, confidence level, boat interest, and activity — all tied back to the contact record.
Document Center
Document Center
Upload any fillable PDF. The platform maps your customer, boat, and dealership data to the form fields automatically, color-codes what needs review, and outputs a ready-to-sign package at closing. Templates are organized by state and county.
Costing and Floor Planning
Costing and Floor Planning
Track the full cost of every unit — purchase price, freight, storage, marketing spend, manufacturer rebates, upkeep, and floor plan curtailments. Each boat has a running ledger showing total investment, outstanding balance, and monthly burn rate.
Marketplace Syndication
Marketplace Syndication
Push your inventory automatically to Facebook Marketplace, Google Shopping, TikTok Ads, Reddit Ads, Pinterest Ads, and major marine marketplaces. When you update pricing or photos in Boatyard, changes propagate to every channel — no manual cleanup required.
Models and Custom Orders
Models and Custom Orders
Manage custom and built-to-order inventory through model records. Quote buyers on specific configurations, then convert the model to an in-stock record when the boat arrives. Particularly powerful for dealerships that sell built-to-order rather than maintaining a large floor plan.
How to Access Boatyard Sales
Boatyard Sales requires an upgrade from your current Boatyard plan. It is not included in your existing service platform subscription.
To explore pricing and get access, contact your Boatyard account manager or reach out to our team directly.
Our service platform users can lock in special add-on pricing to start using the Boatyard Sales tools.
If you're interested in being among the first dealerships on the platform at a locked-in rate, book an initial Q&A call with our team here.
Frequently Asked Questions
Do I need to cancel my current Boatyard plan to use Boatyard Sales?
No. Boatyard Sales is an add-on platform. Your existing service management features remain in place.
Can I manage both service and sales in one login?
Currently both platforms have separate logins but can be accessed from one convenient location.
Is there a user limit?
No. You can add as many users as you need. Three role types are available: Viewer, Editor, and Admin.
Does Boatyard Sales support multiple dealership locations?
Yes. You can add multiple locations, each with their own inventory, contacts, and marketplace defaults.
What marketplaces does syndication support?
Facebook Marketplace, Google Shopping, TikTok Ads, Reddit Ads, Pinterest Ads, and other major marine marketplaces. A full list of data distribution sites will be provided during the onboarding process.
What document formats are supported?
Any fillable PDF — Adobe forms or standard fillable PDFs. Digital signing and broader file format support (including Word documents) are on the roadmap.
Ready to Get Started?
Book an introductory call with our team to discover how Boatyard Sales can fit into your operation.