📌 Method: MemberLengthOfEngagementReport
How is it calculated?
Finds members who have had membership during the period.
Calculates how long they've been active based on start and end dates.
Removes periods of less than 4 weeks to exclude short-term tests.
Example:
Period: 1 January - 31 March
Average membership length: 9.2 months
Minimum engagement: 1.5 months
Longest engagement: 36 months
Why is this important?
A longer engagement length indicates high customer satisfaction and stable earnings.