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Calculating Engagement Length

Ronny Christensen avatar
Written by Ronny Christensen
Updated this week

📌 Method: MemberLengthOfEngagementReport

How is it calculated?

  • Finds members who have had membership during the period.

  • Calculates how long they've been active based on start and end dates.

  • Removes periods of less than 4 weeks to exclude short-term tests.

Example:

Period: 1 January - 31 March

  • Average membership length: 9.2 months

  • Minimum engagement: 1.5 months

  • Longest engagement: 36 months

Why is this important?

A longer engagement length indicates high customer satisfaction and stable earnings.

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