Monthly Average Recurring Revenue per Customer

Select a date range

At the top of the Insights page you will see date filters that are shared across all insights views. Select a From date and a To date to define the period you want to analyse. The chart reloads automatically when you change the dates.

Filter by membership type (optional)

If the page has a membership type filter, you can narrow the data to specific membership types. Leave it blank to include all membership types.

Select a segment

In the top right corner of the chart card you will see a dropdown button (it says All by default). Click it to open the segment menu. All: Combined data for all customers — no breakdown. Gender: Splits the chart into separate lines for each gender group. Age: Splits the chart into separate lines for each age group. Select the segment you want and the chart reloads with the new breakdown.

Read the chart

The horizontal axis (X-axis) shows months (e.g. "Jan 2025", "Feb 2025"). The vertical axis (Y-axis) shows the average recurring revenue per customer in your default currency. Each coloured area line represents a data series. When you segment by Gender or Age, you will see multiple lines — one for each group. Two horizontal reference lines appear on the chart when there is data: A blue line labelled Median — the middle value across all data points. An orange line labelled Average — the arithmetic mean across all data points.

Hover for details

Move the mouse over any point on the chart to see a tooltip with the exact value for that month. This is useful when lines are close together and hard to read visually.

Use the info tooltip

Next to the segment dropdown there is a small info icon (ℹ). Hover over it to read an explanation of how the metric is calculated: The system takes all recurring revenue for a month and divides it by the number of customers who purchased a recurring product (such as a membership).

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