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Monthly Number of Recurring Customers

shows you how many customers purchased a recurring product (such as a membership) each month over a given time period.

Written by Ronny Christensen

How to get here

  1. Click Overview in the left menu.

  2. Find the Sales insights section.

  3. Navigate to the Recurring tab.

  4. Here you can see Recurring number of customers.

Step-by-step guide

Set the date range

The chart uses the From date and To date filters shared across the Insights / Sales page. Adjust these date filters at the top of the page to control which months are shown in the chart. The X-axis shows each month in the range (formatted as "MMM yyyy", e.g. "Jan 2025").

Filter by membership type (optional)

If the page has a Membership type filter, use it to narrow the chart to specific recurring products. When no membership types are selected, the chart includes all recurring products.

Select a segment

In the top right corner of the card you will see a segment selector button (showing the currently selected segment). Click it to open a dropdown with three options. All: A single line for all recurring customers, plus a dashed comparison line. Gender: Multiple stacked areas, one for each gender category (e.g. Male, Female, Unspecified). Age: Multiple stacked areas, one for each age group. Click the segment you want. The chart reloads with the new breakdown. When you select Gender or Age, the chart switches to a stacked area view so you can see how each group contributes to the total.

Read the chart

The X-axis shows months, formatted as "MMM yyyy" (e.g. "Jan 2025"). The Y-axis shows the number of recurring customers. The legend appears in the top right of the chart area and tells you what each coloured area represents. Median line (blue): A horizontal blue line showing the median value across the displayed months. Average line (orange): A horizontal orange line showing the average value across the displayed months. Hover over any data point to see the exact figure for that month.

Use the info tooltip

Next to the segment selector there is a small info icon (ℹ). Hover over it to read a description: "Includes all customers who have purchased a recurring product in the given month, such as a membership." This is a quick reminder of what "recurring customer" means in this context.

Do you need help?

Contact support and include information about:

  1. What you were trying to do

  2. When the problem occurred

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