Monthly Average Revenue per Customer

Set the date range

The chart uses a From date and To date controlled by the global date filter on the Insights page. Adjust the date range at the top of the Insights page to change which months appear in the chart. The chart reloads automatically when you change the dates.

Filter by membership type (optional)

If membership type filters are available on the Insights page, select one or more membership types to narrow the data. This lets you compare average revenue across different membership plans.

Select a segment

In the top right corner of the card you will see a segment selector button (set to All by default). Click it to open a dropdown with three options. All: Average revenue across all customers combined. A single line in the chart. Gender: Splits the data by gender, showing separate lines for each gender group. Age: Splits the data by age group, showing separate lines for each age group. Click the segment you want. The dropdown closes and the chart reloads with the new breakdown.

Read the chart

The X-axis (horizontal) shows months, formatted as "MMM yyyy" (e.g. "Jan 2025"). The Y-axis (vertical) shows the average revenue amount in your default currency. Each coloured area/line represents a data series (one line when viewing "All", multiple lines when segmenting). Two horizontal reference lines are drawn across the chart when data is available: A blue line labelled Median — the middle value of the dataset. An orange line labelled Average — the mean value of the dataset. Hover over any point on the chart to see the exact value for that month.

Use the info tooltip

Next to the segment selector there is a small info icon (ℹ). Hover over it to read how the metric is calculated: Monthly average revenue per customer is calculated by taking all revenue for a month and dividing it by the number of customers. This means customers who have purchased a product such as a membership, drink, etc.

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