How to get here
In the left menu, click Reports.
Navigate to the Average revenue report.
You are now on the Average revenue per member screen.
Step-by-step guide
Select a date range
Use the From date and To date filters at the top of the page — they control the time window shown in the chart. The chart shows data month by month within your selected range. From date (required): The start date of the report — select a date from the date picker. To date (required): The end date of the report — select a date from the date picker.
Filter by membership type (optional)
Use the Membership type filter to narrow the report. Membership types (optional): Select one or more types from the dropdown — leave blank for all. Eligible types are: subscription, campaign, and personal training memberships. Guest and staff memberships are never included in this report.
Set minimum membership duration (optional)
Minimum membership duration in days (optional): Enter a number of days. Only members whose membership has lasted at least that many days will be included. This is useful if you want to filter out trial members or very short-term sign-ups.
Read the chart
The chart is an area chart showing monthly averages over time. The X-axis (horizontal) shows months in the format MMM yyyy (e.g. Jan 2025). The Y-axis (vertical) shows the average revenue amount in your default currency. There are multiple series on the chart representing different member groups — typically active, inactive, and all members. Hover over any point to see the exact value for that month. The legend in the top right shows which colour represents which series — click a legend item to show or hide that series.
Understand the calculation
Click the info icon (ℹ) next to the title to see a detailed explanation of the calculation. Key points: The amount is the average price of all active memberships in each month, divided by the average number of memberships a single member has. The inactive price represents what would have been paid if those memberships were active. The inactive amount is subtracted from the active amount to get the total per member. Only subscription, campaign, and personal training memberships are included — guest and staff memberships are excluded.
Switch the selected centre
The report automatically uses your currently selected centre (shown in the dashboard header). To view data for another location, switch the active centre using the centre selector in the top navigation. The chart reloads with data for the newly selected centre.
Do you need help?
Contact support and include information about:
What you were trying to do
When the problem occurred