When creating a campaign, you choose from four templates. Each is designed for a different advertising goal. Here's what each one does, how it works, and when to use it.
Quick Start ⚡
Best for: Getting live fast with balanced results
ROAS Target: 10
How it works: Fully automated. The system adjusts bids in real-time to balance between visibility and profitability. Minimal setup required - just set a budget, activate your hotels, and launch.
Use case: A hotel in Madrid wants competitive visibility without managing bids manually. Quick Start keeps them in auctions consistently with the least friction.
✅ Recommended for most new partners and anyone who wants a hands-off approach.
Max ROAS 💰
Best for: Driving bookings with higher efficiency
ROAS Target: 17
How it works: Automated bidding that focuses on profitability. The system prioritises placements most likely to convert, reducing cost per booking at the expense of overall volume.
Use case: A luxury resort in Santorini during high season wants to reduce acquisition cost and improve return per booking - not maximise raw volume.
Max Clicks 🖱️
Best for: Building visibility and driving traffic
ROAS Target: 3
How it works: Automated bidding focused on winning as many placements as possible to drive clicks and impressions. Least efficiency-focused of the templated options.
Use case: A newly opened hotel in Lisbon wants to build awareness and get travelers to their property page. Bookings matter less than reach at this stage.
Custom Campaign 🎯
Best for: Specific targeting strategies and full control
ROAS Target: You set it
How it works: Full flexibility - choose your own ROAS goal, enable or disable automation, and set targeting rules for specific audiences, check-in dates, or booking windows. The only template that supports targeting.
Use case: A business hotel in Tokyo wants to specifically target domestic travelers booking Monday to Thursday stays with a custom ROAS goal of 12.
Which should I choose?
Template | Automation | ROAS Target | Targeting Available? | Best Starting Point? |
Quick Start
| Yes | 10 | No | Yes |
Max ROAS | Yes | 17 | No | When efficiency is priority |
Max Clicks | Yes | 3 | No | New properties / awareness |
Custom Campaign | Optional | You choose | Yes | When data guides targeting |
If you're unsure which to choose, start with Quick Start and move to a Custom Campaign once you have 4 to 6 weeks of performance data to inform your targeting and ROAS goal decisions.
Need help?
Our team is here to help. Reach out via Live Chat 💬 in the platform, email us at booking.sponsoredlistings@koddi.com, or browse the Help Center for additional guides and resources.