This article covers how to create, edit, pause, and manage the status of your Sponsored Listings campaigns.
How to create a templated campaign (Quick Start, Max Clicks, Max ROAS)
Templated campaigns are the fastest way to go live. Dynamic Bidding and ROAS goals are set by default. You just set your budget, activate your hotels, and launch.
Go to the Campaigns tab in the left-hand navigation bar and click + Create Campaign.
Select the templated campaign type that matches your goal (see Campaign Templates Overview for guidance) and click Next.
Fill in your campaign settings: campaign name, dates (or Always On), budget type, and amount.
Click Next to configure your ad group settings: ad group budget, base bid, and hotel selection.
Click Next, review all settings, then click Submit.
How to create a custom campaign
Custom Campaigns give you full control over budget frequency, pacing, ROAS goal, dynamic bidding, and targeting. Use this option when you have a specific audience or seasonal strategy.
Go to the Campaigns tab and click + Create Campaign.
Select Custom Campaign and click Next.
Configure your campaign settings: campaign name, dates (or Always On), budget type (Daily, Weekly, Monthly, or Custom), budget amount, ROAS Goal (recommended start with 10), pacing type (ASAP, Evenly, or Accelerated), dynamic bidding (on/off)
Click Next to configure your ad group settings: ad group name, budget (cannot exceed the campaign budget), base bid (required if dynamic bidding is off), hotel selection, and targeting
If dynamic bidding is enabled, you can set up targeting with either exclude or exact matches
If dynamic bidding is disabled, you can set up targeting with exact, boost, or multiplier
Click Save Ad Group, review all settings, then click Submit.
Features at Campaign Level vs. Ad Group Level
Campaign Level | Templated Campaign | Custom Campaign |
Campaign Name | ✅ | ✅ |
Start & End Dates | ✅ | ✅ |
Budget Type | Daily, Weekly, Monthly, Custom | Daily, Weekly, Monthly, Custom |
Budget Amount | ✅ | ✅ |
ROAS Goal | preset based on campaign type | fully customizable |
Pacing | Accelerated only | Evenly, ASAP, Accelerated |
Dynamic Bidding | enabled by default | On / Off |
How to edit a campaign or ad group
Go to the Campaigns tab.
Hover over the campaign name.
Click the pencil icon (✏️) next to the campaign or ad group you want to edit.
Make your changes and click Save.
⚠️ What cannot be changed after a campaign is created:
Budget frequency (Daily, Weekly, Monthly) - locked at creation. Create a new campaign if you need a different budget type.
Campaign type (Quick Start, Maximize ROAS, etc.) - cannot be switched after creation.
How to change campaign status
Pause - hover over the campaign and click the pause icon, or open Campaign Settings and toggle status to Paused. Delivery stops immediately.
Resume - click the play icon or set the status back to Active. Confirm your account balance is positive first.
Reactivate an ended campaign - see Reactivate Campaigns.
Campaign status explained
Status | Definition |
Pending | Campaigns just activated or set to go live in the future |
Active | Running and eligible to enter auctions and deliver impressions |
Paused | Manually stopped, no impressions delivered, and can be resumed at any time |
Ended | The campaign end date has been reached |
Delete a campaign
Campaigns cannot be permanently deleted. This preserves your performance history. If you no longer need a campaign, set it to Paused or allow it to reach its end date.
Here is a video for more information on how to set up a campaign:
Need help?
If you have any questions or need assistance, feel free to reach out to our support team via Live Chat 💬, email us at booking.sponsoredlistings@koddi.com, or visit our Help Center for additional resources.