Welcome to Booking Holdings Sponsored Listings, your gateway to reaching millions of travelers on Booking.com, Priceline, and Agoda. This guide walks you through everything you need to get your first account set up and your first campaign live.
Step 1: Create your account
If you haven't already, sign up at the Sponsored Listings registration page using your business email address. You'll need:
Your legal entity name and billing address
Your Booking.com Hotel ID(s)
A contact person name and email
Once registered, you'll receive login credentials by email. Your Advertiser Account ID is separate from your Booking.com Hotel ID. Keep both handy.
Step 2: Fund your account 💰
Sponsored Listings runs on a pre-payment model. Your account needs a positive balance before any ads can run.
Sign in to the login page and go to Advertiser Tools > Payment > Add Funds
Choose your payment method: credit card (instant), wire transfer (7-10 business days), any local bank transfer method (e.g SEPA), or Pix.
See How to Fund Your Account for full details on each payment method.
Step 3: Add your hotels 🏨
Before creating a campaign, add the properties you want to advertise:
Go to Advertiser Tools > Hotels > Add Hotels.
Enter your Booking.com Hotel IDs (comma-separated), or upload a CSV for multiple properties.
Only Booking.com Hotel IDs are accepted. See How to Add Hotels.
Step 4: Create your first campaign 🚀
Go to the Campaigns tab and click + Create Campaign.
Choose your campaign type:
Templated Campaign (Quick Start, Max Clicks, or Max ROAS)
- Fully automated and optimized to deliver the best results based on your campaign goal and selected strategy.Custom Campaign
- Offers more flexibility by allowing you to customize targeting and optimization settings to match your advertising strategy.
Set your budget and confirm your hotels are activated in the ad group.
Click Launch Campaign.
Your campaign will show as Pending for a few minutes while the system activates it, then switch to Active. Once active, your ads will begin appearing in search results on Booking.com, Priceline, and Agoda.
What's next?
📊 Monitor performance. Go to Overview or Reporting to see impressions, clicks, and revenue.
🎯 Add targeting. Once you have data, refine your audience. See How to Add Targeting.
📧 Schedule reports. Set up automated email delivery for your team. See Scheduled Reports.
Need help?
Our team is here to help. Reach out via Live Chat 💬 in the platform, email us at booking.sponsoredlistings@koddi.com, or browse the Help Center for additional guides and resources.