The Reporting page helps you understand how your Sponsored Listings campaigns are performing. By combining dimensions, filters, and metrics, you can analyze performance, identify trends, and explore areas for further review.
Access the Reporting page
Click Reporting from the left-hand navigation.
Select your time range and currency.
Choose your dimensions and filters.
Click Apply to load the report.
Build your report
Every report consists of three components:
Dimensions group your data by a specific attribute so you can compare performance.
Filters narrow the data shown without changing how it's grouped.
Metrics are the performance values measured in your report, such as impressions, clicks, bookings, or ROAS.
New to Reporting?
If you’re not sure where to start, group your report by Hotel Name or Campaign Name, then review Spend, Bookings, Revenue, and ROAS. This gives you a quick view of performance across properties and campaigns.
Available Dimensions
Dimensions split your performance data by a specific variable. Select one from the Filters & Dimensions panel to group your report.
Hotel Details
Use these dimensions to compare performance across hotels and geographic locations.
Hotel Details | Definition |
City | The city where the hotel property is located |
Country | The country where the hotel property is located |
Latitude | Geographic latitude coordinate of the hotel |
Longitude | Geographic longitude coordinate of the hotel |
UFI | Unique Feature Identifier assigned by Booking.com to the hotel's destination |
Market Name | Name of the destination market the hotel belongs to (e.g., Paris, New York, Tokyo) |
Region | Geographic region of the hotel property |
State | State or province where the hotel is located |
Address | Full street address of the hotel property |
Zipcode | Postal code of the hotel property |
Targeting
Use these dimensions to compare performance across different traveler segments.
Targeting Dimension | Definition |
Check-In Date | The specific date the traveler is searching to check in. Use this to analyze performance by arrival date rather than booking date. |
Check-In Day of the Week | Day of the week the traveler is checking in (Monday, Tuesday, etc.). Useful for identifying peak check-in days. |
Device Type | The device the traveler used when searching - desktop, mobile, or app |
Multi-Room | A search for 2+ rooms |
Length of Stay | Number of nights the traveler is searching for |
Travel Window | Number of days between the search date and the check-in date. Low values (0-3) indicate last-minute searches; high values indicate planning. |
Traveler Type | Classification of the search party: Couple (2 adults, 0 children), Family (1+ adults and 1+ children), Solo (1 adult), or Group (3+ adults) |
Traveler Country | Country of origin of the traveler who viewed or clicked the ad |
User State (US only) | US state of the traveler. Available for US-origin traffic only |
Media Structure
Use these dimensions to compare performance across advertisers, campaigns, ad groups, hotels, and reporting periods.
Media Structure | Definition |
Advertiser ID | Unique numeric identifier for the advertiser account |
Advertiser Name | Name of the advertiser account |
Advertiser Group ID | Unique identifier for the advertiser group (portfolio level) |
Advertiser Group Name | Name of the advertiser group (portfolio level) |
Campaign ID | Unique numeric identifier for the campaign |
Campaign Name | Name of the campaign. Use to compare performance across campaigns. |
Ad Group ID | Unique numeric identifier for the ad group |
Ad Group Name | Name of the ad group. Use to compare performance across ad groups within a campaign. |
Hotel ID | Booking.com Hotel ID for the property |
Hotel Name | Name of the hotel property. Use to compare performance across individual hotels. |
Daily Date | Performance grouped day by day over the selected period |
Weekly Date | Performance grouped by week |
Monthly Date | Performance grouped by calendar month |
Quarterly Date | Performance grouped by quarter (Q1, Q2, Q3, Q4) |
Yearly Date | Performance grouped by year. Useful for year-over-year comparisons. |
Note: Use dimensions to identify meaningful performance differences across traveler segments. For example, if a specific traveler country consistently shows stronger performance over a sufficient period, you may consider whether a targeting adjustment such as a Boost or Multiplier is appropriate.
Filters
Filters narrow the data shown in your report without changing how it's grouped. Common examples include:
Filter to Impressions > 0 to focus on campaigns with recorded activity in the selected period.
Filter by Advertiser Name to review a specific advertiser account.
Filter by Hotel Name to analyze an individual property.
Filter by Campaign Name to compare a subset of campaigns.
Available Metrics
Metrics measure the performance of your campaigns.
Metrics | Definition |
Impressions | Number of times your ad was displayed to a traveler in search results |
Clicks | Number of times a traveler clicked on your ad |
Spend | Total advertising spend in the selected period |
Bookings | Number of bookings attributed to your Sponsored Listings ads. |
Room Nights | Total number of room nights booked across all reservations |
Revenue | Gross booking revenue attributed to your Sponsored Listings ads. |
Return On Ad Spend (ROAS) | Revenue divided by Spend. For example, a ROAS of 10 means $10 in attributed revenue for every $1 in advertising spend. |
Cost Per Click (CPC) | Spend divided by Clicks. Average amount paid per click. |
CTR (Click-Through Rate) | Clicks divided by Impressions. Shows the percentage of ad impressions that resulted in a click. |
Conversion Rate (CVR) | Bookings divided by Clicks. Shows the percentage of clicks that resulted in an attributed booking. |
Cost Per Booking | Spend divided by Bookings. Shows the average advertising spend per attributed booking. |
Revenue Per Booking | Average gross revenue generated per booking |
Share Of Voice (SOV) | Your impressions relative to the total available advertising opportunities represented in the metric. Use this as a directional measure of your visibility within the available opportunity set. |
Average Daily Spend | Average amount spent per day over the selected period |
Room Nights Per Booking | Average length of stay across all bookings (Room Nights divided by Bookings) |
Campaign Status | Active, Paused, Pending, or Ended |
Campaign Start Date | When the campaign began/starts |
Campaign End Date | When the campaign ends (blank for Always On) |
Ad Group Status | Active, Paused, Pending, or Ended |
Ad Group Start Date | When the ad group began/starts |
Ad Group End Date | When the ad group ends |
Pacing | ASAP, Evenly, or Accelerated |
Campaign Created Date | When the campaign was created |
Save or Schedule a report
Build your report and click Apply.
Click Save Report and enter a name.
To receive reports automatically, go to Reporting > Saved Reports, open the three-dot menu, and select Schedule Report.
Choose the delivery frequency and recipient email addresses. Recipients do not need a Sponsored Listings account.
To export your report immediately, click Download CSV on the Reporting page.
Need help?
Our team is here to help. Reach out via Live Chat 💬 in the platform, email us at booking.sponsoredlistings@koddi.com, or browse the Help Center for additional guides and resources.