Where is Competitive Insights?
Click Competitive Insights in the left-hand navigation. If you don't see it, make sure you're in the main advertiser account view - not inside a campaign. It shows market-level and advertiser-level benchmarks for your property vs. competitors.
I can only see partial data in Competitive Insights. How do I see the full picture?
Competitive Insights shows data based on the active filters selected. Make sure All Hotels is selected (not a single property) and that the date range covers the period you want. If the chart is cut off, try a different browser or zoom level - this is sometimes a rendering issue.
Can I download Competitive Insights data?
Competitive Insights doesn't have a direct CSV export. For detailed metric breakdowns, use the Reporting page - build your view, then click Download to export a CSV.
I only see one country in my Reporting when I add the Country dimension. Why?
This usually means a country-level targeting filter was applied to your campaign (or inherited from a Multiplier setting). Review your campaign and ad group targeting settings to confirm no country has been hard-targeted. If you previously set a Multiplier by country, that may be limiting what appears in the dimension breakdown.
Is the revenue shown in Reporting gross or net (after commission)?
Gross - Reporting shows the full booking value the traveler paid. Booking.com commissions are not deducted. Use ROAS as a directional indicator, keeping in mind your actual net revenue will be lower after commissions. Cancellations are also not filtered out of current revenue figures.
Revenue values appear as long numbers instead of currency on my CSV export. How do I fix this?
This is a formatting issue in how spreadsheet applications (Excel, Sheets) interpret the exported values. Open the CSV in your spreadsheet tool and format the revenue column as Currency. If exporting in EUR, ensure your locale settings match - some regional Excel versions require manual column reformatting.
Where do I find the country-level performance report?
Go to Reporting > Filters & Dimensions > select "Traveler Country" as a dimension > Apply. This breaks out performance by the traveler's origin country. You can also filter to a specific country using the Traveler Country filter before applying.
How do I view performance by hotel in the Reporting page?
Go to Reporting > Filters & Dimensions > select "Hotel" as a dimension > Apply. This splits the table by property. Add a Hotel Name filter to narrow to a specific property.
How do I compare this year's performance to last year?
Set a custom date range in Reporting for the current period (e.g., Jan-Mar 2026), export or note the results, then adjust the date range to the same prior-year period. Use the Daily Date dimension for day-by-day trend comparison.
Where is the Advertiser Recommendations dashboard?
Go to the Campaigns tab. Advertiser Recommendations appears in the toolbar above your campaign list. Yellow = early warnings; red = immediate action needed. Each alert includes the issue, recommendation, and expected outcome.
Where is the Pacing Dashboard and what does it show?
Select Pacing from the left-hand navigation menu. The Pacing Dashboard is a monitoring tool - it shows budget utilization and pacing health across all your active campaigns. It is not where you set pacing type. To set or learn about pacing types (ASAP, Evenly, Accelerated), see Pacing Type Explained.
The dashboard has three sections: Pacing Health (donut chart showing ad group status), Spend Trend Chart (daily spend over time), and All Active Campaigns table (detailed metrics per ad group).
What do the Pacing Health statuses mean?
Under Pacing (red) - the ad group is spending significantly below its expected budget utilization. Common causes: low bids, restrictive targeting, limited budget, or low market demand.
At Risk (orange) - the ad group is spending below target and may not fully use its budget before the campaign ends. Monitor closely and consider optimization.
On Track (green) - the ad group is spending as expected and projected to fully utilize its budget. No action needed.
My ad group shows "Under Pacing" or "At Risk" - what should I do?
Check your CPC vs. the market average in Competitive Insights - a low bid means you are not winning enough auctions
Review targeting settings - overly restrictive targeting reduces eligible auctions significantly
If Dynamic Bidding is on, consider lowering your ROAS goal to allow more aggressive bidding
Confirm your budget is sufficient for your market and campaign goals
What is the Pacing Ratio?
The Pacing Ratio shows the percentage of expected budget utilization your ad group has achieved. A ratio of 100% means spending is exactly on target. A low ratio (e.g., 0%) means the ad group is not winning enough auctions to spend its allocated budget - check bids, targeting, and ROAS goal.
Where can I find guest reservation details?
Sponsored Listings does not provide individual guest reservation details such as guest names, contact information, or booking reference numbers. The platform reports on aggregated performance metrics, clicks, impressions, bookings count, and revenue, but not on a per-reservation basis.
To view individual reservation details for bookings generated through your ads, log in to your Booking.com Extranet or reach out to your respective Booking.com Account Manager. Reservations attributed to Sponsored Listings will appear in your standard reservation list alongside organic bookings.
Need help?
Our team is here to help. Reach out via Live Chat 💬 in the platform, email us at booking.sponsoredlistings@koddi.com, or browse the Help Center for additional guides and resources.