Where is Competitive Insights?
Click Competitive Insights in the left-hand navigation. If you don't see it, make sure you're in the main advertiser account view - not inside a campaign. It shows market-level and advertiser-level benchmarks for your property vs. competitors.
I can only see partial data in Competitive Insights. How do I see the full picture?
Competitive Insights reflects the filters currently applied. Make sure All Hotels is selected if you want an account-wide view, and confirm the date range covers the period you want to review. If part of the page is not displaying as expected, try adjusting your browser zoom or refreshing the page. If the behavior continues, contact support so we can take a closer look.
Can I download Competitive Insights data?
Competitive Insights doesn't have a direct CSV export. For detailed metric breakdowns, use the Reporting page - build your view, then click Download to export a CSV.
I only see one country in my Reporting when I add the Traveler Country dimension. Why?
If only one country appears, first review the campaign and ad group setup to see whether country-level targeting or a related setting is limiting the available data. You can also confirm the selected date range and filters in Reporting.
Is the revenue shown in Reporting gross or net (after commission)?
Gross. Reporting shows the booking revenue attributed to Sponsored Listings before Booking.com commissions are deducted. Use ROAS as a directional measure of advertising return.
Revenue values appear as long numbers instead of currency on my CSV export. How do I fix this?
This can happen when a spreadsheet application interprets exported values using its own regional or number-format settings. Open the CSV in your spreadsheet tool and format the relevant column as Currency or Number. If needed, also check that your spreadsheet locale matches the expected currency format.
Where do I find the country-level performance report?
Go to Reporting > Filters & Dimensions > select "Traveler Country" as a dimension > Apply. This breaks out performance by the traveler's origin country. You can also filter to a specific country using the Traveler Country filter before applying.
How do I view performance by hotel in the Reporting page?
Go to Reporting > Filters & Dimensions > select "Hotel" as a dimension > Apply. This splits the table by property. Add a Hotel Name filter to narrow to a specific property.
How do I compare this year's performance to last year?
Set a custom date range in Reporting for the current period (e.g., Jan-Mar 2026), export or note the results, then adjust the date range to the same prior-year period. Use the Daily Date dimension for day-by-day trend comparison.
Where is the Advertiser Recommendations dashboard?
Go to the Campaigns tab. Advertiser Recommendations appears in the toolbar above your campaign list. Yellow alerts highlight areas to monitor, while red alerts indicate higher-priority recommendations to review. Each alert includes an Observation, Recommendation, and Expected Outcome describing the intended impact of the suggested action.
Where is the Pacing Dashboard and what does it show?
Select Pacing from the left-hand navigation menu. The Pacing Dashboard is a monitoring tool - it shows budget utilization and pacing health across all your active campaigns. It is not where you set pacing type. To set or learn about pacing types (ASAP, Evenly, Accelerated), see Pacing Type Explained.
The dashboard has three sections: Pacing Health (donut chart showing ad group status), Spend Trend Chart (daily spend over time), and All Active Campaigns table (detailed metrics per ad group).
What do the Pacing Health statuses mean?
Under Pacing (red): The ad group is spending significantly below expected budget utilization. Review factors such as budget, bidding, targeting, campaign status, and market demand that may be influencing spend.
At Risk (orange): The ad group is spending below its expected pace and may not fully utilize the allocated budget within the campaign period. Continue monitoring and review campaign settings if the trend continues.
On Track (green): The ad group is spending broadly in line with expected budget utilization. Continue monitoring pacing and performance over time.
My ad group shows "Under Pacing" or "At Risk" - what should I do?
Start by reviewing the campaign holistically:
Compare CPC, Average Daily Spend, and Share of Shelf with market benchmarks in Competitive Insights.
Review your targeting settings to understand whether they may be limiting available opportunities.
Check your budget, bidding setup, ROAS goal, campaign status, and ad group settings.
Use Reporting to review recent spend, bookings, ROAS, and conversion trends before making changes.
Under-pacing can have several contributing factors, so avoid relying on one metric alone when deciding what to adjust.
What is the Pacing Ratio?
The Pacing Ratio shows the percentage of expected budget utilization achieved to date. A ratio of 100% means spend is broadly in line with the expected pace, while a lower ratio means the ad group is spending below that pace. Review the ratio alongside budget, bidding, targeting, campaign status, and market conditions to understand what may be influencing spend.
Where can I find guest reservation details?
Sponsored Listings does not provide individual guest reservation details such as guest names, contact information, or booking reference numbers. The platform reports aggregated performance metrics such as spend, impressions, clicks, bookings, and revenue rather than reservation-level details.
For a more granular view, you can generate a report in Sponsored Listings using dimensions such as Daily Date, Check-In Date, Traveler Country, Length of Stay, Traveler Type, and Device. You can then compare that reporting with your Booking.com Extranet to help validate the associated reservations.
For individual reservation details, continue to use your Booking.com Extranet.
If you have questions about specific reservations or need additional reservation-level information, contact your Booking.com Account Manager.
Need help?
Our team is here to help. Reach out via Live Chat 💬 in the platform, email us at booking.sponsoredlistings@koddi.com, or browse the Help Center for additional guides and resources.