Dashboard Overview
The Seller Leads Dashboard is part of the Seller Lead Suite package and is the home for your Seller leads. More specifically, the dashboard is the place where you'll find all home valuations completed on your Home Valuation Page on your website.
This allows you to quickly filter through leads that completed a home valuation based on their property location or other property details (such as price point, property type, etc.), so you can work them accordingly.
Additionally, through the Seller Leads page, you'll be able to utilize our integration with RPR to get more detailed property data, and use a Reverse Look-Up feature to find potential owners for address-only contacts for properties!
Using & Filtering the Dashboard
To access the Seller Dashboard, navigate to your left-hand menu bar and select the Seller Leads option.
If the Broker/Owner of your site has not opted into the Seller Lead Suite feature, you will not see this option in your menu.
On the Seller Dashboard page will be a list of home valuations that have been performed on your site. The list includes existing Buyer, Seller, and Buyer/Seller leads as well as Address-Only entries. The Address-Only entries represent visitors that entered their address on the Home Valuation page but left the site before completing the registration form to receive their full home valuation report.
Within the dashboard, you will find similar columns that you see in Lead Central, along with a few that are unique to the Seller Dashboard:
Lead Name | First and Last Name, IP address location, and phone number
 Note: as each home valuation performed on your site gets logged as a new entry, you might see multiple entries for the same lead. |
| Lead category |
| The address entered when the home valuation was performed  You can view the home valuation report your lead received by clicking on the Seller Property address under this column |
| The automated low-price and high-price estimates of the property  If the low and high estimate was not available at the time the home valuation was performed, you will see "N/A" for these two columns. |
Valuation Date | How long ago the home valuation was performed |
e-Alert | Number and type of e-Alerts setup for the lead |
Latest Communication | Most recent communication logged in this lead's profile |
Take Action | Send an email or log a call  Currently, the texting action is not available under this column, go to Lead Central or the lead profile to take this action. |
Filtering Your Dashboard List
On the left side of the Seller Dashboard, you will find options for filtering down your list. As an Agent, you'll be able to view all the leads that are currently assigned to you, and you may also have the option to see Address-Only contacts.
If you don't see the option for Address-Only contacts in your account, we would recommend reaching out to a Broker/Admin user to see about the possibility of having this enabled for your account!
The other filter options that you have are:
Lead Type | Buyer, Seller, Buyer/Seller or Address-Only |
Seller Property Location | Use this field to narrow down your list based on a specific property address or the area (current options are City or Zip code) of a property |
Seller Property Details | Narrow lead list down by price, beds, baths, square footage and property type |
Categories | New, Qualify, Hot, Nurture, Watch, Pending, Closed, Archive and Trash |
Filter selections are not sticky and will be cleared automatically when navigating away from the Seller Leads Dashboard.
To manually clear all filters that are in place, use the blue "Reset filter" button at the bottom of the filters list.
Search for Owners
An Address-Only entry represents a visitor that entered their address on the Home Valuation page, but left the site before completing the registration form to receive their full home valuation report.
Users will only see Address-Only entries that come through their Agent subdomains, unless the Broker/Owner enables the permission in their profile for access to all company generated Address-Only entries.
Reverse Address Lookup
Unlock Address-Only entries and convert them into full contact leads by having the system lookup the potential owners for those properties.
Click on the Search for owners link under the Lead Name column to submit your reverse address lookup inquiry.
You can navigate away from the Seller Leads Dashboard as the reverse address lookup inquiry is processed.
Once the lookup process has completed, a new reverse address lookup result! notification banner will display at the top of whatever page you're on in your BoomTown account. Click on the notification to jump to your Seller Leads Dashboard.
Depending on if there were any potential owners found, you will either see the number of matches found under the Lead Name column or a No matches found result. If matches are found, click on the # matches found link to view those results.
In the Reverse Address Lookup Results modal, you'll have access to the names of potential owners for a given property and their phone number.
By default, each result will have Not sure selected for the Is this the owner? option. If you've verified an owner after using the contact information found for each result, select Yes for Is this the owner? and click the Add Lead button to convert the Address-Only entry into a full contact lead.
If you've confirmed a given result is not the owner, select No for this option and click the Save and close button at the bottom.
The (On Do Not Call list) data is provided by LandVoice and will indicate if a number is on the national do not call list.
After clicking the Add Lead button for a verified owner, you'll be taken to the Add a New Lead modal where the owner's address, name and phone number from the lookup results will automatically populate.
After entering any additional fields desired, click the Add Lead button at the bottom.
You can also create a full contact lead out of an Address-Only entry by clicking on the blue add lead icon under the Lead Name column.
The lead's information will not auto-populate when using this option, so fields will need to be manually entered.
Realtors Property Resource (RPR) Integration
If your Broker/Owner has opted into the Seller Lead Suite, you'll find the ability to access RPR via links under your Seller Leads Dashboard. To get there click on the three orange bars in the upper left corner of your account, and select the Seller Leads option towards the top of your left-hand navigation menu.
Realtors Property Resource (RPR) is a member benefit provided to all Realtors by the National Association of Realtors. It is a powerful and comprehensive database that delivers the most current property and market information for you to better meet the demands of your leads and clients.
RPR Link Options
Within your Seller Leads Dashboard, click on the arrow next to any valuation address to reveal the drop-down menu.
Upon clicking the arrow next to the property valuation address, you'll find the following options:
- View Valuation - This will open the BoomTown property valuation your lead received in a new browser tab.
When jumping to the Home Valuation page for a particular property, you'll be taken to the front-end website in your browser and will see it from the perspective of an unregistered visitor (unless signed into a test lead account). Therefore, on the page, you will not necessarily see the Agent assignment information reflective of the lead's valuation you're viewing.
- View RPR Summary - This will open the RPR website in a new browser tab and bring you to the Summary page of the listing.
- Create RPR CMA - This will open the RPR website in a new browser tab and bring you to the Comp Analysis page of the listing.
- Generate RPR Reports - This will open the RPR website in a new browser tab, and bring you to a page of report options you can generate for the listing.
Login to RPR
Clicking on an RPR link within your Seller Leads Dashboard will redirect you to the RPR site where you'll be asked to sign in or create a free account if you haven't done so already.
Check Keep me signed in for 2 weeks to prevent having to log in each time you access an RPR link in your BoomTown Seller Leads Dashboard!
RPR Access Training Video
To watch the RPR Access training video, click here.