Important: Depending on your access level you may not be able to view all of the below sections. For questions please reach out to our Support team for assistance!

The Agent Accountability Dashboard allows you, as Broker/Admin, to view how many leads were assigned to your Agents for a given date range, and track the Agents' actions on those leads -- to hold them accountable.
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To access the Agent Accountability Dashboard, expand the Reporting area of your left-hand menu bar, and select Agent Accountability.
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As a Network Admin user, you have access to viewing the Agent Accountability information associated with each one of your platforms! When first accessing the page, you'll see an overview of the accountability information for all of your websites, and you can click the name of each platform to get more granular detail about them individually.
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Select from the criteria in the header section to generate your report.

If you wish to make your selections the default, click the Save as Default Settings button at the bottom of the criteria area.
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If you'd like to export a file with the data in the report, select the Export to Excel option!
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Since the No {Action} columns in this Dashboard are accounting for the number of leads your Agent did not take action on, no number (a zero) is a good number!

If there are leads your Agents have yet to act on, you can click on the number to view a list of those leads in Lead Central!
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The Not Viewed column number will not be clickable as there is no filter option in Lead Central for leads that have not been viewed.
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Once viewing the leads in Lead Central, to notify your Agent of these leads through an email, select the Notify Agent link right above the list of leads.

This will pop-up the email composition window with a templated message to your Agent about the leads they're needing to follow up with.
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Once you've made any desired changes to the email, click the Send button to send the reminder to your Agent!
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The Agent Vitals Dashboard allows Agents to view opportunities for improvement and click into metrics to start following up with those leads. The Vitals Dashboard updates every 24 hours.

User's overall ranking within the platform.
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We find each User’s ranking in each of the following equally weighted measures, then average that ranking to determine who should be at the top.

Daily login and training statistics.

User’s overall lead engagement through calls, texts, and emails.

User's total buyer and seller transactions based on the claimed listing data.

Average rate of replies and amount of time it took this user to reply to their leads.

Please note, this includes leads that were called, texted, or emailed by the Agent -- Drip communication counts as a response, but e-Alert and system-generated emails do not.
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Total Number of leads who submitted one of the following forms during the report's timeframe.

Unique leads who have viewed a listing multiple times; calculated a loan; or Favorited, printed or emailed a listing within the selected time period.

Total number of leads in the active categories (New, Qualify, Hot, Nurture, Watch) who have valid email addresses and are not set up on Smart-Drips and e-Alerts, respectively.

Total number of leads who have To-Dos due within the selected timeframe.

The Agent Leaderboard gives Broker/Admin Users insight into how Agents are ranking against the rest of the team.

We find each Agent’s ranking in each of the following equally weighted measures, then average their ranking to determine who should be at the top.

Reporting is based on the timeframe selected from the drop-down menu at the top of the page.

The Buyer Advertising Dashboard allows you, as an Admin, to view a breakdown of your monthly BoomTown buyer advertising spend, and gain insight into opportunities for new areas to advertise in, by displaying lead website activity.
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The Buyer Advertising Dashboard displays information specific to those who leverage our Digital Marketing services to generate buyer leads. If your team has never utilized these services, the report will not display any information.
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To access the Buyer Advertising Dashboard, expand the Reporting area of your left-hand menu bar, and select Buyer Advertising.

As a Network Admin user, you have access to viewing the Buyer Advertising dashboard associated with each one of your platforms! When first accessing the page, there will be a website drop-down menu that you can click to be able to view each website's data individually.

Once you've chosen the platform to view, the top of the page displays information about your advertising budget, advertising spend, and a breakdown of the allocation of the budget spent between Facebook and Adwords -- all for the previous month.
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Beneath this is a bar graph showing the number of lead registrations over the past 12 months -- with the past month as the most recent.
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Hover over a specific bar on the graph, and you will see the number of lead registrations secured through the advertising that month, along with the overall advertising spend, and the cost per lead (or CPL).

All the information above the Month drop-down menu on the page will be static, and any changes to the selection in this drop-down will have no bearing on the results listed above it. If you'd like to see data beyond the 12 months listed in the graph, please feel free to reach out to us!

Below the bar graph, there's a chart that details areas within your MLS, and three columns (explained below), which will display information according to the month(s) selected in the Month drop-down menu above it.
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These columns will default to displaying the prior month's data, but will update accordingly when other months have been selected from the drop-down menu.

If utilizing neighborhood advertising, this will be indicated by a city or area where the neighborhood is located, and then the name of the neighborhood following a colon. Since the area is not a city, you will not see Listing Views in that area. Instead, those neighborhood listing views will be accounted for under the overall city data.

The Call Accountability Dashboard allows you, as an Admin, to view how many call attempts and contacts are logged for active leads for each Agent in a selected date range.
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To access the Call Accountability Dashboard, expand the Reporting area of your left-hand menu bar, and select Call Accountability.

​As a Network Admin user, you have access to viewing the Call Accountability information associated with each one of your platforms! When first accessing the page, you'll see an overview of the accountability information for all of your websites, and you can click the name of each platform to get more granular detail about them individually.
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Once you've chosen the platform to view, select a Date Range or custom date range for the report.
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Choose whether to include All active leads (New, Hot, Watch, Quality, & Nurture), or only those active leads assigned during the given date range.
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Last, select whether the report should include all leads, or just those with valid phone numbers (not opted out, or incorrect).
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Once you've made your selection, the report will detail the following:
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The Category Audit report provides you with a summary of your team's, and your individual Agents', and your Buyer & Buyer/Seller leads, based on their current category, communication, and other data-- as well as best practices for working them within each category!
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​This report will automatically update every 24 hours, and the date of the last update displays at the bottom of the page. It's important to note that if an action is taken on a lead (such as changing their category, texting them, etc.), this information will not reflect on the report instantly, and will instead be updated through the next update, and visible the following day. If you notice a discrepancy between data in Lead Central and the report, this is most likely a result of an action taken on a lead, and the report not being updated yet!

To access the Category Audit report, expand the Reporting area of your left-hand menu bar, and select Category Audit.
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As a Broker/Admin user on your team's account, you'll have the option at the top of the page to select which Buyer Agent you'd like to view the report for -- if no Agent is selected, then the report will default to showing the data about everybody on your team.
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Additionally, you can select the filter icon above the drop-down menu, to select whether you'd like the selected Buyer Agent to be included in the stats, or excluded. If they're excluded, they will display with a strike through their name, and it will mean that the report will contain data about the entire team, except that one particular Buyer Agent.
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Within each category, you can click on the various data points to be re-directed to Lead Central, to view a list of leads with the appropriate filters in place.
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All of the data points within the Category Audit report look at all communication and/or actions, and not just those performed by the assigned Buyer Agent for the lead.
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​Since Lead Central will open in a new tab each time you select a data point to view, you will need to ensure that pop-ups are enabled for leads.boomtownroi.com in your browser. The first time you try to select a link to view, you may have the pop-up blocked, but you can likely make a change to disable the pop-up blocker within the URL bar (depending upon your browser -- the example below is Google Chrome).
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The New Leads area displays the number of leads in your database within the New category, and gives details about the best strategy for approaching New leads.
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Selecting any of the four data points within this area will take you to Lead Central to be able to view the specific leads that apply to each section.
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​Hovering over the area with the description and best practices for new leads will provide you with an average of how many days leads have been in the New category.
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The Qualify Leads area displays the number of leads in your database within the Qualify category, and gives details about the best strategy for approaching Qualify leads.
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Selecting any of the six left and central data points within this area will take you to Lead Central to be able to view the specific leads that apply to each section.
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Selecting the options within the Call Attempts area will not re-direct you to Lead Central, however, you can view all the leads within the Qualify category for the Buyer Agent selected by clicking on the description area of this Quality Leads section, and then filtering the Calls column in Lead Central -- to view and sort by the number of attempts for those leads.

The Hot Leads area displays the number of leads in your database within the Hot category, and gives details about the best strategy for approaching Hot leads.
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Selecting any of the three data points within this area will take you to Lead Central to be able to view the specific leads that apply to each section.

The Nurture Leads area displays the number of leads in your database within the Nurture category, and gives details about the best strategy for approaching Nurture leads.
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Selecting any of the four data points within this area will take you to Lead Central to be able to view the specific leads that apply to each section.
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The Watch Leads area displays the number of leads in your database within the Watch category, and gives details about the best strategy for approaching Watch leads.
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Selecting any of the three data points within this area will take you to Lead Central to be able to view the specific leads that apply to each section.

The Active Leads area displays the number of leads in your database within the active categories (New, Qualify, Hot, Nurture & Watch), who have visited the site in the last 30 days-- and gives details about the best strategy for approaching these Active leads.
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Selecting either of the two left-hand data points within this area will take you to Lead Central to be able to view the specific leads that apply to each section.
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Selecting the options within the Call Attempts area will not re-direct you to Lead Central, however, you can view all the leads within the Active categories for the Buyer Agent selected by clicking on the description area of this Active leads section, and then filtering the Calls column in Lead Central -- to view and sort by the number of attempts for those leads.
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The Archive Leads area displays the number of leads in your database within the Archive category, and gives details about the best strategy for approaching Archive leads.
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Selecting the data point within this area will take you to Lead Central to be able to view the specific leads that apply to the section.
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The Trash Leads area displays the number of leads in your database within the Trash category, and gives details about the best strategy for approaching Trash leads.
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Selecting the data point within this area will take you to Lead Central to be able to view the specific leads that apply to the section.

The Vitals Dashboard provides Broker/Admins insight into how well your team is performing, and how you rank against other users of similar tenure in the system. The Vitals Dashboard updates every 24 hours. All reports are based on a four-week timeframe.
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To access the Vitals Dashboard, expand the Reporting area of your left-hand navigation menu, and select Vitals Dashboard.
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From there, select one of five main reports (Company Vitals, Agent Leaderboard, Agent Vitals, Detail View, Training Attendance).

Your platform’s overall rank is based on your current tenure and platform type.

There are 15 vitals that influence the percentile, all equally weighted:

Current ad budget and lead average per agent.

Current Paid Budget: Current paid (buyer and seller) advertising budget managed by BoomTown.

Leads per Agent: Average number of leads (who are in an active category) and were assigned to an agent. *This only includes agents who have received a lead during the timeframe.

Daily login and training statistics.

Daily Logins: The overall number / percentage of users who have logged in.

Desktop CRM: Average number of users who have logged in and created new sessions (these occur after an hour of inactivity).

NOW App: Average weekly users who have accessed BoomTown NOW.

Training Completed: Users who have completed a virtual training series (Fundamentals, Advanced, or New Agent), an onsite training, or a Regional Training since January 1, 2019. *This does not include Agent Profile-Only users or lenders.
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Your team’s overall lead engagement through calls, texts, and emails.

Each column includes the number and percentage of leads who were contacted in the four-week timeframe by:

Call: Leads who had a "Talked to Prospect" result logged.

Text: Leads who were texted, or replied to a text, regardless of type.

Emails: Leads who were emailed, or replied to an Agent. *This includes bulk and Smart-Drip emails, but not system emails.

Overall Leads Engaged: Number of unique leads who were called, texted, and/or emailed, or replied via call, text or email.

Your team’s total buyer and seller transactions based on the claimed listing data.
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Active Opportunities: Buyer transactions with a status of pre-contract and seller transactions with a status of pre-listing or active listing.

Under Contract: Buyer/seller transactions labeled with a status of under contract.

Closed: Transactions in the closed status that have a close date within the report’s timeframe.

Unclaimed: Within your My Deals, the number of transactions based on your users’ Agent MLS numbers that have not been claimed or dismissed. (We require you to claim 75% of your unclaimed transactions. If there are no transactions to claim, you will be given credit for this vital.)

Your team’s average rate of replies and amount of time it took to reply to their leads.

Response Rate: Overall percentage of new leads who registered, leads who submitted forms and high activity leads who your team contacted.

Response Time: Overall time it took your team to contact new leads and leads who submitted forms.

Please note, this includes leads that were called, texted, or emailed by the Agent -- Drip communication counts as a response, but e-Alert and system-generated emails do not.
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Total Number of leads who submitted one of the following forms during the report's timeframe.

Leads must have a valid phone number or email to be contacted. Smart-Drip emails along with e-Alert and system-generated emails are not counted as contact attempts to leads with forms.

Contacted: Any lead who filled out a contact form and has been responded to via call, text, or email.

Remaining: Leads who have not been contacted since their most recent form submission.

Response Rate: Percent of leads with forms who have been contacted.

Response Time: Average reply time between the most recent form submission and first contact.

Responded Within 24 Hours: Percentages of leads who filled out a form and were called, texted, or emailed within 24 hours.

Called or Texted: Leads that filled out a contact form and were responded to with a call or text specifically.

Unique leads who have viewed a listing multiple times; calculated a loan; or Favorited, printed or emailed a listing.

Excludes leads who are seller-only, do not have a valid phone or email, and are in the Pending and Closed categories.

Contacted: Leads with a logged text, email, or call attempt. Smart-Drips are included in contacts, but e-Alerts and system-generated emails are not.

Remaining: Leads who were not contacted.

Response Rate: Percentage of high-activity leads who were contacted.

Total number of leads in the active categories (New, Qualify, Hot, Nurture, Watch) who have valid email addresses and are set up on Smart-Drips and e-Alerts, respectively.

Leads on a Smart-Drip plan: Leads in active categories who are set up on a Smart-Drip Plan.
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​** If you have SAP Leads managed by Concierge: Amount of active leads that are being managed by Concierge.
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​Smart-Drip emails sent: Emails generated by Smart-Drip plans.
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​Leads on a plan with Autotext: Percentage of leads who are on a Smart-Drip plan with at least one auto-text step.

Leads on an e-Alert: Leads in active categories who are set up on an e-Alert.
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​e-Alerts created: e-Alert searches created by users.
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​e-Alerts sent: e-Alert emails sent out.
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​Leads returning from e-Alerts: Leads who have visited the site from an e-Alert email.

Total number of leads who have To-Dos due during the timeframe.

Leads with To-Dos: Leads who had a To-Do due during the four-week timeframe.
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Remaining: Leads who have at least one overdue To-Do due during the four-week timeframe.

Completed: Leads who To-Dos due, but no overdue To-Dos during the 4 week time frame.

Tasks: Leads who have a Past Due To-Do for: Arrival Date, Call, Custom Task, Email, Fax, Follow Up, Mail, Text, Thank You

Appointments: Leads who have a Past Due To-Do for: Showing, Meeting, Closing, Open House
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The Agent Leaderboard gives Broker/Admin Users insight into how Agents are ranking against the rest of the team.

We find each Agent’s ranking in each of the following equally weighted measures, then average their ranking to determine who should be at the top.

Reporting is based off the timeframe selected from the drop-down menu at the top of the page
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Average Response Rate: Percentage of leads assigned, leads who submitted forms and high activity leads who were contacted.

Leads on Smart-Drips: Percentage of leads in active categories (New, Qualify, Nurture, and Watch) who have valid email addresses and are set up on a Smart-Drip plan.

Lead Engagement Rate: Number and percent of unique leads who replied to a text, call, and/or email received.

Average Response Time: Average time it took to contact leads assigned and leads who submitted forms.

Leads on e-Alerts: Percentage of leads in active categories (New, Qualify, Nurture, and Watch) who have valid email addresses and are set up on an e-Alert.

Transactions Closed: Transactions in the closed status that have a close date within the report’s timeframe.
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Agents have their own personal vitals report. They can view opportunities for improvement and click into metrics to start following up with those leads. For more information on the Agent Vitals Dashboard, click here.
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All the data, all the metrics, and all in one place! The Detail View gives you all the stats you need about each of the report’s tracked metrics, in total and broken down by Agent.
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The Detail View page consists of the following information:

Need to work on this data in Excel or a .csv? Use the handy “Export” button located on the right side on this screen to download a file of the Detail View.
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We’ve made it easier for Broker/Admins to encourage agents to complete training with our new Training Attendance Report! Simply navigate to the Vitals Report in your left hand navigation, and look for the link to Training Attendance at the top of the report.
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When you select an Agent's name in the table located under the Active User's list, the training courses they have attended will appear in the far right column under "Training Courses for (name of Agent selected)".
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If you don't select an Agent's name in the table located under the Active User's list, you will see all of the training courses completed by the team in the far right column under "Training Courses for All".

The Email Accountability Dashboard allows you, as a Broker/Admin, to view how many emails have been sent to active leads for each Agent in a selected date range.
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To access the Email Accountability Dashboard, expand the Reporting area of your left-hand menu bar, and select Email Accountability.

As a Network Admin user, you have access to viewing the Email Accountability information associated with each one of your platforms! When first accessing the page, you'll see an overview of the accountability information for all of your websites, and you can click the name of each platform to get more granular detail about them individually.
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Once you've chosen the platform to view, select a Date Range or custom date range for the report.

Choose whether to include Smart-Drip Plan emails, and/or Bulk Emails in the report.

Once you've made your selection, the report will detail the following:

The Lead Sources Dashboard allows you, as an Admin, to view how many leads were added to your team's account for a given time frame, and view the category of the leads at the time selected -- to help determine the lead quality.
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To access the Lead Sources Dashboard, expand the Reporting area of your left-hand menu bar, and select Lead Sources.

As a Network Admin user, you have access to viewing the Lead Sources information associated with each one of your platforms! When first accessing the page, you'll see an overview of the Lead Sources information broken down by BoomTown Registered and Imported Leads for all of your websites, and you can click the name of each platform to get more granular detail about them individually.
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Once you've chosen the platform to view, select a Date Range or custom date range for the report.

Your selection here will affect both the BoomTown Registered and Imported Leads reports.
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This first report displays leads that have registered on your BoomTown site and the sources those leads are coming from -- showing the total number of leads, and the current categories those leads are in for the selected date range.
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The Lead Sources Dashboard excludes leads with the AGENT, REFERRAL, REPEAT, or LISTING_EMAIL lead source -- as these sources are not indicative of leads that were generated via web traffic.
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The Imported Leads report will display the total number of leads that have been imported into the system, and the current categories those leads are in for the selected date range.

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Use the Filter drop-down to view separate reports for leads imported via:

The Lender Usage Dashboard allows you, as a Broker/Admin, to view how many leads were assigned to your Lenders for a given date range, and track the Lenders' actions on those leads -- to hold them accountable.

To access the Lender Usage Dashboard, expand the Reporting area of your left-hand menu bar, and select Lender Usage.

As a Network Admin user, you have access to viewing the Lender Usage information associated with each one of your platforms! When first accessing the page, you'll see an overview of the usage information for all of your websites, and you can click the name of each platform to get more granular detail about them individually.

Once you've selected the platform to view, select from the criteria in the header section to generate your report:

Since the No {Action} columns in this Dashboard are accounting for the number of leads your Lender did not take action on, no number (a zero) is a good number!

If there are leads your Lenders have yet to act on, you can click on the number to view a list of those leads in Lead Central!

The Not Viewed column number will not be clickable as there is not a filter option in Lead Central for leads that have not been viewed.

Upon being taken to Lead Central, the appropriate filters will already be selected for you, so you can view a list of those leads your Lender hasn't taken a certain action on.

To notify your Lender of these leads, copy the URL at the top of your browser and paste it into an email to your Lender.

The Traffic Dashboard provides insight into exactly where your leads are coming from, (not just the source, but even the physical location) and all the critical web performance data you need like: Top Traffic Sources, Web Performance Data from Google Analytics, and Top Content Pages.

We encourage you to watch our OnDemand Training video for an in-depth look at the Traffic Dashboard.

To access the Traffic Dashboard, expand the Reporting area of your left-hand menu bar and select Traffic Dashboard.

The Traffic Dashboard consists of three separate tabs.

Traffic by Source

Overall Traffic

​​Top Content Pages

The data on the Traffic Dashboard refreshes daily around 3:00 - 4:00 PM EDT. When looking at the report prior to 3:00 PM EDT you may notice the data is ~24 hours behind. Just check back a bit later as it should be up-to-date by about 4:00 PM EDT.

Select a Time Frame from the drop-down menu provided.

At the top of the Traffic by Source report you'll see a Total Traffic Overview divided into Visits, Visitors, All Leads Visiting, and New Leads Registered for the time period selected.

Visits

Visitors

All Leads Visiting

New Leads Registered

The bar graph depicts the New Leads Registered by Original Source during the time period selected.

The Original Source will populate the source based on an in-depth list within the database. However there are sometimes outside sources, such as vanity domains, that aren't included on the BoomTown source list, and will therefore display as UNKNOWN on the Traffic Dashboard.

If you or your Agents are utilizing the Link Generator tool to build out tracking links, hover over "Original Source" and click the [+] to view Campaigns. Campaigns will reveal specifically which tracking link traffic is coming from, as the source of your tracking links could be the same.

To the right of the bar graph we show you the Total Number of New Leads Registered, the New Leads Showing High Activity, and which of those New Leads Completed a Contact Form. You can drill down by selecting a specific source from the "Filter by Source" drop-down menu provided.

Click each section to view the list of leads in Lead Central.

The Traffic Based On portion of the report will display Visits, Visitors, and All Leads Visiting data by source.

Look to the right of the bar graph for deeper insights. We show you Mobile Website or App visit counts, visits that are considered High Activity, and visits that were completed with a Contact Form.

If you or your Agents are utilizing the Link Generator tool to build out tracking links, hover over "Original Source" and click the [+] to view Campaigns. Campaigns will reveal specifically which tracking link traffic is coming from, as the source of your tracking links could be the same. Also, click the source data bar to drill down for more data.

To the right of the Traffic by Source is the Overall Traffic tab. This report gives you a Visit Count Breakdown, Average Visit Duration, and Visits by Top Location. Some of the data on this report is sourced from Google Analytics.

View a breakdown of New Visits, Return Visits, and All Visits during the time frame selected. Use the Visits Based On drop down menu to switch between Visitors, All Leads Visiting, and New Leads Registered.

Hover of the data line to view the number of visits on a specific day.

The data provided here is sourced from Google Analytics. Here we display the Average Visit Duration for the visit group selected during the specific time frame selected.

See a breakdown of where your leads are browsing from -- we show you the top states and cities. The data for this report is sourced from Google Analytics.

Click on the state to view the top cities in that specific state.

See which pages on your site are being viewed the most and engaging your visitors effectively.

See the total number of Home Page and Finance Page views during the time frame selected.

Views include views to the main site as well as agent subdomains. This report is based on data from Google Analytics.

This graph displays the top 10 most viewed pages on your site.

Click on the page to view the top subpages.