This guide walks you through every step of the Launch Pad so you can complete your app setup confidently. Follow each section in order, use the screenshot placeholders as reference, and reach out to your onboarding manager any time you need help.
Before You Begin
Complete this on a desktop or laptop — not a phone.
Your progress saves automatically, but click Save before leaving your computer.
You don't need to finish in one sitting — come back any time and pick up where you left off.
Section 1 — Welcome
3 steps. A short orientation to the Launch Pad: welcome screen, key reminders (above), and your support contact. Click Next to move through each step.
Section 2 — App Branding
6 steps. Define your app's name, imagery, colors, and font — your visual identity.
Step 1 — Email & Device Preference
Email address — for important updates from the Breakthrough team
Device preference — Apple or Android (determines which platform your test version is delivered on)
Step 2 — App Name, Short Name & Subtitle
These appear publicly on the App Store and Google Play. All can be updated later if needed. Need help? See our article on naming your app.
App Name — full name on the store listing (up to 30 characters)
Short App Name — used in push notifications and web paywall subdomains (up to 15 characters)
App Subtitle — slogan or short explainer on the store listing (up to 30 characters)
Step 3 — App Logo
Shown on the Sign In and Register screen.
Upload a high-quality image and use the crop tool to position it.
💡 Transparent-background PNG works best. Make sure it stays clean at smaller sizes. Here's some examples:
Step 4 — App Icon
The square image shown on the user's home screen and store listing.
Upload at 1024×1024 pixels.
Don't round the corners — Breakthrough handles that.
Keep the design simple and recognizable at small sizes.
Step 5 — Color Scheme
Configure both Light Mode and Dark Mode palettes (both updatable later). Each has 7 color roles: Primary · Background · Card Background · Text · Sub Text · Outline · Text On Primary
💡 Your Primary color is the most visible — it appears on buttons and highlights, and usually matches your main brand color.
Step 6 — Font
Select the font used throughout your app for headings and body text. Updatable later.
Section 3 — App Features
In-App Community
A social space inside the app for announcements, posts, and conversations.
Toggle Yes to enable, No to leave off.
Section 4 — App Onboarding
4 steps. Configure what users see immediately after downloading — your first impression.
Step 1 — Landing Page Configuration
The first screen users see, featuring a welcome carousel.
Configure:
Start Button Text — first CTA label (e.g. "Welcome to [Your App]")
Next Button Text — continue button label (e.g. "Let's get results")
Show Overlay — toggle color overlay on carousel images
Show Progress — toggle progress dots
For each carousel slide:
Title, Subtitle (this can alternatively be on the image), and Carousel Image
Click Add Carousel to add slides.
Here's an example of what the carousel slides could look like in-app:
Step 2 — Intro Video (Optional)
Plays automatically when a user signs in for the first time.
Keep under 60 seconds.
Record in portrait (vertical) only.
Upload via Select Video.
💡 A short, personal welcome video boosts engagement and reduces early drop-off.
Step 3 — Onboarding Questions (Optional)
Shown right after a user creates an account. Answers help you understand your audience and personalize their experience, and these can also be used to power your Recommended Content Widget.
Use a maximum of 5 questions.
Keep questions short and relevant.
Click Add Question to create each question and its answer options.
Section 5 — App Pricing
3 steps. Set up your subscription pricing, in-app paywall, and web paywall.
Step 1 — Subscription Pricing Tiers
We recommend 3 tiers (e.g. Monthly, Yearly, Lifetime). For each:
Duration (e.g. Monthly)
Price (e.g. $14.99)
Free Trial — optional trial period before billing begins
Click + Add pricing tier to add more.
Step 2 — In-App Paywall
The screen inside the app where users choose their plan.
Title — main headline (up to 30 characters)
Subtitle — supporting line (up to 30 characters)
Image — motivational or brand image at the top
Step 3 — Web Paywall
A browser-based subscription page — important for web traffic and marketing campaigns.
Title — main headline (up to 30 characters)
Plan Title — label above the plan confirmation section (up to 30 characters)
Image — hero image
Section 6 — App Store
1 step. Provide the public-facing text for your App Store and Google Play listing.
App Store Listing Content
App Store Description — explain who you are, what you do, and what users get. Up to 4,000 characters. Often the deciding factor for downloads.
App Store Keywords — comma-separated keywords (e.g.
yoga,pilates,fitness,mindfulness). No spaces. Up to 100 characters.
💡 Use the exact words your ideal user would type into the App Store search bar.
Need Help?
Reach out to your onboarding manager any time — for questions, walkthroughs, or anything you'd like to talk through. They're your direct line throughout setup.