Challenge 🤝 Sale

Don’t miss the opportunity to not only inspire your audience but also drive substantial app subscriptions! In this article, we present a strategy and a plan that will help you to achieve multiple goals: broaden your community, improve app engagement, and, of course, get a surge in app subscriptions.

Running a free challenge before a big sale is a key element of our strategy. By showcasing the value of your wellness content during the challenge, you're setting the stage for the subscription sale. This approach sparks interest and encourages participants to consider a more in-depth wellness journey with your app.

It’s a good idea to align your challenge with the season/any major sales holidays, making it relevant and timely. A perfect theme for a challenge could revolve around renewal and balance for the New Year, for example. Here are some other examples:

You’ve most likely launched challenges in your app before. To refresh your memory here are some resources you might find helpful:

We recommend setting up a challenge that runs from 15 to 30 days. While adding content to your challenge make sure that each new day builds upon the previous class, and continues the selected theme. Each video should take between 5 and 35 minutes so most people can fit it in their schedule.

If you encounter any issues while setting up your challenge, please contact our team at partner@breakthroughapps.io and we will help you.

Once you can answer these questions, you have the message. Next, you need to deliver it to your audience. Let’s talk about different channels you can use to do just that.

To put it simply, you need to interest as many people as possible in your challenge. Some of them will become participants. Keep supporting and motivating them, so they can get the full value from your program. Next, encourage them to subscribe by running a sale. Boom!

Our Breakthrough team created a plan for you to achieve the optimal conversion at every step. We recommend creating a special landing page dedicated to the challenge. This page should ultimately sell an opportunity to join your challenge and capture emails of those who are interested. Promote the page using your social media and any additional channels you typically use to communicate with your audience. Next, nurture your participants via email: remind them about a challenge, keep them motivated during it, provide tips, answer common questions, etc. Finally, once your free challenge is over, give participants an opportunity to get the app subscription with a generous discount. Run the sale for a limited time to create a sense of urgency and encourage people to keep the momentum and continue their daily practice.

As we mentioned, we advise you to create a landing page with a sign up form for the challenge. Here are the main elements you can include to your page:

Here’s an example of a landing page (and another one) that incorporates all the elements above (it’s in French but you can use your browser or Google Translate to translate it). Don’t have time or resources to create a special web page but still want to capture email addresses? Try Google Forms and set up something simple like this.

The Breakthrough team can help with the graphic design for your landing page per request. Contact us at partner@breakthroughapps.io to inquire about pricing.

Now it’s time to tell your followers about an upcoming challenge! Since you have all the information they might need in one place, link your landing page to your stories, your bio, posts, etc. Do you have other channels to communicate with your audience? Use them as well. For example, if you run offline or zoom classes, don’t forget to mention the challenge and tell them where to find the link to read about that.

Setting up an email campaign will help you to keep people that signed up excited before the challenge, give them motivation and useful tips during its course, and finally alert them about a big sale so they continue their practice.

Please note that the exact schedule and content of your emails will depend on the specifics of your challenge, its lengths, and the technical capabilities of the software to launch email campaigns. If you use CleverTap, we can provide additional guidance on setting up your campaign, the segments, journeys, etc. Contact our team at partner@breakthroughapps.io with any questions.

Don’t sleep on the momentum once your challenge is running. Now is the time to introduce your big sale. We recommend offering up 40% on all available options (monthly, yearly, lifetime).

Our suggestion is you only run the sale on the web paywall and not within the app. It’ll help you to avoid the commissions from AppStore and GooglePlay. However, if you prefer to run the sale in the app as well, please email partner@breakthroughapps.io to get your sale setup ready.