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Make the most out of your 14 day free trial

Get an overview of how to make the most out of your BrightBid account as a new user.

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Written by Pontus Wiehager
Updated over a week ago

First 24 Hours Checklist

A guided to‑do list to ensure your account is correctly set up and optimization starts smoothly


1. Review Your First Google Ads Audit

What to Do:

  • Open the Audit tab and examine the list of best‑practice checks (60+ rules covering ad structure, bidding, extensions, and more).

  • Prioritize any Critical or High Impact issues flagged in red or orange.

Why It Matters:

  • The audit gives you a snapshot of account health. Fixing structural problems (like missing ad extensions or poorly segmented ad groups) leads to better Quality Scores, which in turn lowers your CPAs.

  • Early fixes set a strong foundation for the AI engine, avoiding suboptimal recommendations later.

2. Apply Your First Optimization Suggestions

What to Do:

  • On the Dashboard, explore suggestion cards by category:

    • Positive Keywords: Add high‑performing or relevant terms the system uncovered.

    • Negative Keywords: Block non‑converting or irrelevant searches to conserve budget.

    • Keywords to Pause: Suspend underperformers dragging down overall ROI.

    • Budget Change: Adjust daily or campaign-level budgets based on pacing data.

Why It Matters:

  • Acting on positive and negative keyword suggestions refines traffic quality immediately, boosting click‑through and conversion rates.

  • Budget recommendations ensure you don’t overspend early in the trial, while allowing the AI enough data to learn effectively.

3. Set Up Competitor Monitoring

What to Do:

  • In the Competitor Monitoring section, setup your first Competitor monitoring group.

  • Add which Keywords to track in which locations to see all competitors bidding, their ad copy, top positions, and impression share.

Why It Matters:

  • Monitoring rivals’ activity gives context to your own performance swings (e.g., if CPCs rise, are competitors upping bids?).

  • Insights into competitor ad copy and promotions can inspire adjustments in your own messaging and bidding tactics.

4. Run a Performance AI Analysis

What to Do:

  • Trigger the Performance AI Analysis from the main menu.

  • Review automated anomaly detections, which highlight sudden drops or spikes in CTR, conversion rate, cost metrics, etc.

  • Read the AI’s suggestions for corrective actions or reinforcement strategies.

  • Use the chat feature to ask follow‑up questions (e.g., “Why did CPA spike in Campaign X last week?”).

Why It Matters:

  • The AI analysis surfaces hidden trends faster than manual checks—critical in the first days when data is sparse.

  • Interactive querying lets you dive deeper into issues without waiting for support, accelerating your learning curve.

5. Invite a Team Member!

What to Do:

  • In the onboarding flow, enter your colleague’s email to grant them access.

  • Assign appropriate roles (e.g., Analyst, Admin) based on their responsibilities.

Why It Matters:

  • Collaborative optimization brings diverse perspectives—marketing, finance, and operations teams can spot opportunities you might miss solo.

  • Shared accountability speeds decision‑making and keeps your campaigns aligned with broader business goals.

FAQ:

Question: How much does BrightBid cost by the end of the trial?

Answer: BrightBid costs 99 EUR / Month per account. If you are an agency, enterprise or have multiple accounts please get in touch with BrightBid Sales to get a custom price.

Question: How do I cancel my Free trial?

Answer: You can manage you Payment and Billing page in BrightBid or use this link https://app.brightbid.com/console/settings/subscription . The Free trial can be cancelled anytime without charge during the first 14 days.


All Done! Welcome to BrightBid—your 14-day free trial is active!

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