First 24 Hours Checklist
A guided to‑do list to ensure your account is correctly set up and optimization starts smoothly
1. Review Your First Google Ads Audit
What to Do:
Open the Audit tab and examine the list of best‑practice checks (60+ rules covering ad structure, bidding, extensions, and more).
Prioritize any Critical or High Impact issues flagged in red or orange.
Why It Matters:
The audit gives you a snapshot of account health. Fixing structural problems (like missing ad extensions or poorly segmented ad groups) leads to better Quality Scores, which in turn lowers your CPAs.
Early fixes set a strong foundation for the AI engine, avoiding suboptimal recommendations later.
2. Apply Your First Optimization Suggestions
What to Do:
On the Dashboard, explore suggestion cards by category:
Positive Keywords: Add high‑performing or relevant terms the system uncovered.
Negative Keywords: Block non‑converting or irrelevant searches to conserve budget.
Keywords to Pause: Suspend underperformers dragging down overall ROI.
Budget Change: Adjust daily or campaign-level budgets based on pacing data.
Why It Matters:
Acting on positive and negative keyword suggestions refines traffic quality immediately, boosting click‑through and conversion rates.
Budget recommendations ensure you don’t overspend early in the trial, while allowing the AI enough data to learn effectively.
3. Set Up Competitor Monitoring
What to Do:
In the Competitor Monitoring section, setup your first Competitor monitoring group.
Add which Keywords to track in which locations to see all competitors bidding, their ad copy, top positions, and impression share.
Why It Matters:
Monitoring rivals’ activity gives context to your own performance swings (e.g., if CPCs rise, are competitors upping bids?).
Insights into competitor ad copy and promotions can inspire adjustments in your own messaging and bidding tactics.
4. Run a Performance AI Analysis
What to Do:
Trigger the Performance AI Analysis from the main menu.
Review automated anomaly detections, which highlight sudden drops or spikes in CTR, conversion rate, cost metrics, etc.
Read the AI’s suggestions for corrective actions or reinforcement strategies.
Use the chat feature to ask follow‑up questions (e.g., “Why did CPA spike in Campaign X last week?”).
Why It Matters:
The AI analysis surfaces hidden trends faster than manual checks—critical in the first days when data is sparse.
Interactive querying lets you dive deeper into issues without waiting for support, accelerating your learning curve.
5. Invite a Team Member!
What to Do:
In the onboarding flow, enter your colleague’s email to grant them access.
Assign appropriate roles (e.g., Analyst, Admin) based on their responsibilities.
Why It Matters:
Collaborative optimization brings diverse perspectives—marketing, finance, and operations teams can spot opportunities you might miss solo.
Shared accountability speeds decision‑making and keeps your campaigns aligned with broader business goals.
FAQ:
Question: How much does BrightBid cost by the end of the trial?
Answer: BrightBid costs 99 EUR / Month per account. If you are an agency, enterprise or have multiple accounts please get in touch with BrightBid Sales to get a custom price.
Question: How do I cancel my Free trial?
Answer: You can manage you Payment and Billing page in BrightBid or use this link https://app.brightbid.com/console/settings/subscription . The Free trial can be cancelled anytime without charge during the first 14 days.
All Done! Welcome to BrightBid—your 14-day free trial is active!