First 24 Hours Checklist
A guided to-do list to ensure your account is correctly set up and optimization starts smoothly
1. Review Your First Google Ads Audit
What to Do:
Go to Performance Tools → Audit and examine the list of best-practice checks (60+ rules covering ad structure, bidding, assets, and more).
Prioritize any Urgent Issues first, then work through Warnings and Optimizations.
Why It Matters:
The audit gives you a snapshot of account health. Fixing structural problems (like missing ad assets or poorly segmented ad groups) leads to better Quality Scores, which in turn lowers your CPAs.
Early fixes set a strong foundation for the AI engine, avoiding suboptimal recommendations later.
2. Apply Your First Optimization Suggestions
What to Do:
On the Dashboard, review the AI Optimization Suggestions. You'll also find the full tools under Performance Tools:
Keywords: Add high-performing terms, block non-converting searches with negatives, and pause underperformers.
Budget: Review budget suggestions and pacing, and apply changes with one click.
Why It Matters:
Acting on positive and negative keyword suggestions refines traffic quality immediately, boosting click-through and conversion rates.
Budget suggestions ensure you don't overspend early in the trial, while allowing the AI enough data to learn effectively.
3. Set Up Competitor Monitoring
What to Do:
In the Competitors section, click New Monitoring to set up your first monitoring group.
Add which Keywords to track in which locations to see all competitors bidding, their ad copy, top positions, and impression share.
Why It Matters:
Monitoring rivals' activity gives context to your own performance swings (e.g., if CPCs rise, are competitors upping bids?).
Insights into competitor ad copy and promotions can inspire adjustments in your own messaging and bidding tactics.
4. Ask Brighty & Run a Performance Analysis
What to Do:
Open Brighty, BrightBid's AI assistant, and try the ready-made prompts (e.g. "Summarize overall performance" or "Highlight the key drivers behind performance changes").
Run a Performance Analysis under Performance Tools → Performance Analysis to understand what's driving your performance and uncover opportunities.
Ask follow-up questions in the chat (e.g., "Why did CPA spike in Campaign X last week?").
Why It Matters:
The AI analysis surfaces hidden trends faster than manual checks—critical in the first days when data is sparse.
Interactive querying lets you dive deeper into issues without waiting for support, accelerating your learning curve.
5. Invite a Team Member!
What to Do:
Go to Team Members in the left menu and enter your colleague's email to grant them access.
Assign appropriate roles based on their responsibilities.
Why It Matters:
Collaborative optimization brings diverse perspectives—marketing, finance, and operations teams can spot opportunities you might miss solo.
Shared accountability speeds decision-making and keeps your campaigns aligned with broader business goals.
FAQ:
Question: How much does BrightBid cost by the end of the trial?
Answer: BrightBid costs 99 EUR / Month per account. If you are an agency, enterprise or have multiple accounts please get in touch with BrightBid Sales to get a custom price.
Question: How do I cancel my Free trial?
Answer: No credit card is required for the trial, so nothing is charged if you simply let it expire. If you want to continue, choose a plan before the trial ends. Need help? Contact support via the chat.
All Done! Welcome to BrightBid—your 14-day free trial is active!