Plan availability
The Ad generator tool is available for all plans.
Overview
This article provides a comprehensive guide on using BrightBids Ad generator to create effective Google Ads headlines and descriptions. This article covers prerequisites, how to generate new ads, and tips on improving output quality.
In this article, we cover:
Prerequisites
Generate new ad titles and descriptions
Improving the output
Prerequisites
Before using the ad generator, ensure the following prerequisites are met:
Offering description: For this tool to work well, you need to have a good offering description added to the account. This can be added and managed from the Site settings / Feed the Ai view.
Connect the ad group you want to create the copy for to an existing or new Offering description. This is also done in the Feed the Ai view.
Use the Feed the Ai to customize and improve the Ad generator output
Generate New ad Headlines and Descriptions
Follow these steps to generate ad headlines and descriptions using the ad generator:
Step 1: Access the Ad Generator
Open the Ad generator from the left side menu.
Step 2: Select Offering
From the dropdown - Select an Offering that match the ad copy you want to generate. If no offering is selected the ad copy will be generated from the Business description.
Step 3: Select language
From the dropdown - Select the language for the ad copy. The language will default to the account language
Step 4: Customise Ad Preferences (Optional)
Select number of Headlines & descriptions
Input custom search terms or instructions to get more specific suggestions.
Step 5: Generate Ads
Click Generate: Once you’ve entered the required information, click the "Generate" button. The tool will process the input and generate multiple ad headlines and description options.
Step 6: Review and copy output
Review Suggestions: copy the headlines you think are good
Using the copy in Google ads to use the headlines and descriptions you need to sign in to your Google Ads account, navigate to the ad group you want to update, select an existing Ad or create a new one: then paste the output from the Ad generator.
Improving the Output
To enhance the quality of the generated ads, consider the following strategies:
1. Refine Offering descriptions
Use Clear Language: Ensure your service description is easy to understand. Avoid jargon or overly complex language unless it's relevant to the target audience.
Highlight Unique Selling Points: Focus on what makes your product or service stand out. The more unique and compelling the description, the better the generated ad will be.
2. Experiment with custom input
Vary Keywords: Test different keywords in your input to see how they affect the generated ads. This can help you find the most effective phrasing and focus.
Long-Tail Keywords: Consider using long-tail keywords to capture more specific search intents. This can lead to more tailored ad content.
3. Utilize Feedback Loops
Analyze Performance: Once your ads are live, monitor their performance in Google Ads. Use metrics like click-through rate (CTR) and conversion rate to gauge effectiveness.
Iterate: Based on performance data, refine your service descriptions and regenerate ads. Continuous improvement is key to maximizing ad performance.