What is BrightBid?
BrightBid is an AI-powered platform that helps you manage and optimise your Google Ads accounts across Search, Shopping and Performance Max campaigns. BrightBid analyses your campaigns daily and gives you actionable suggestions to improve performance — you can apply them with a click, or let BrightBid handle them automatically.
At the centre of the platform is Brighty, BrightBid's AI chat agent. Brighty is connected to a network of specialised AI agents (Performance Analyst, Account Auditor, Keyword Optimizer, Anomaly Detector, Competition Monitoring and more) that analyse your data, find opportunities and take action across your campaigns. Ask Brighty anything about your account — from "Summarize overall performance" to "Highlight the key drivers behind performance changes" — and get clear, actionable answers instantly.
What's inside the platform
Dashboard – Your performance overview with AI Optimization Suggestions, campaign summaries and ready-made Brighty prompts for account status, creatives, competition, account health and growth.
Performance Tools – One place for the core tools: Audit (daily account health checks and score), Performance Analysis (understand what's driving results), Optimizations, Keyword Suggestions (positive, negative and pause suggestions), Budget (budget overview, spending trends and reallocation suggestions) and Report.
Competitors – Competitor Monitoring with monitoring groups, brand protection, Smart Activation and infringement detection.
Automations – Schedule Brighty to run recurring tasks for your account.
Portfolio – Monitor all your accounts in one view, with audit scores, spend pacing and key metrics per account.
Typical suggestions BrightBid gives you:
Add keyword A to ad group B
Pause keyword C, or add keyword E as a negative keyword
Reduce budget on campaign X and spend more on campaign Y
Fix an audit issue such as broken conversion tracking or low ad strength
Main benefits of using BrightBid
The main benefits of using BrightBid are saving time and being guided to your next opportunity to improve performance. The benefits differ slightly depending on whether you manage a single account or multiple accounts.
For business owners and in-house marketers
Instant insights with Brighty
Get up to speed on how your campaigns are performing by simply asking. Brighty surfaces the top and worst performing campaigns, keywords and ads, and explains why performance changed.Actionable suggestions
BrightBid analyses your campaigns daily and suggests your next step — keywords, budgets, ad copy and account fixes.Automated optimization
Prefer to stay hands-off? Enable Autopilot for keyword suggestions or schedule recurring tasks with Automations.
For agencies and teams managing multiple accounts
Multi-account overview
The Portfolio view lets you track all your accounts in one place — audit scores, spend vs target and key metrics — so you instantly see which account needs attention.Save time with suggestions and automation
Spend less time analysing each account; act on BrightBid's suggestions directly from the platform.Reporting
Access performance reports per account from Performance Tools → Report.