What is BrightBid?
BrightBid is a software tool to help you manage and optimise your Google Ads accounts for both Search and Shopping campaigns. BrightBid analyses your campaigns and gives you suggestions on how to improve the performance, either fully automatic in the background or with a click of a button.
Instead of you spending time on analysing performance of each campaign, keyword or adgroup, BrightBid will bring you the most important reports and insights, together with recommendations of your next move to improve. Each recommendation comes with an action that can be performed from within BrightBid, so you can spend time on more important tasks.
Typical recommendations can be:
You should add Keyword A to Adgroup B
You should pause keyword C in adgroup D
You should add Keyword E as a negative keyword to campaign F, G and H
Bidding and target
You should reduce your budget on Campaign X and spend more on Campaign Y
You should rewrite the ad copy for adgroup D, including the keyword A in the headline
Main benefits of using BrightBid
The main benefits of using BrightBid is saving time and guiding you to your next opportunity to improve your performance. Depending on if you are managing single accounts or work for a bigger organisation or agency with multiple accounts, the benefits can differ.
Main benefits for business owners or in-house SEMs
If you are managing single accounts, working as a business owner or an in -house Search Engine marketer, the main benefits of using BrightBid is:
Tailored reports & insights with highlights
Get up to speed with how your Google Ads campaigns have performed since last time you checked-in. See the top and worst performing campaigns, keywords and ads in your account. Find out what segments and demographics are currently performing.
Actionable insights, how to improve performance
Let BrightBid analyse your campaigns on a daily basis, suggesting the next step for you to take to improve performance. We keep track of all keywords, ad groups, campaigns and ad copy - take action on
Automated optimization
We know some users prefer to not spend time on Google Ads, in these cases you can automate some of the recommendations - this can be adding new keywords, making bidding adjustments or pausing an ad that’s underperforming.
Main benefits for agencies managing multiple accounts
For agencies it is all about being able to manage and track performance of multiple accounts, keeping a high standard of optimization with a sustainable work effort - keeping your team happy and on their best performance. As an agency you have all the same benefits as in-house team, with the additional:
Multi-account performance overview with alerts & notifications
BrightBid Portfolio view lets you keep track of all your accounts, set custom targets for each account and see exactly which account needs your attention on a daily basis. BrightBid also gives you alerts and notifications of performance anomalies.
Save time with suggestions and automation
Spend less time on analysing the next move for each account, let BrightBid suggest what to do next - taking action instantly from the platform.
Reporting automated
Create stunning reports in seconds, share it via PDF, url or invite your customers into the BrightBid platform.