Your hottest leads deserve your best follow-up — but even the most compelling message can get buried in a busy inbox. Top of Inbox handles it for you by automatically resending unopened touchpoints to your most engaged leads, keeping your outreach front and center without any extra effort on your part.
📬 What Is Top of Inbox?
Top of Inbox is an automation that monitors whether a touchpoint you sent has been opened. If a Hot or White-Hot lead hasn't opened your email after a set amount of time, BrokerBlocks will automatically resend it — so your message gets a second (and sometimes third) chance to land.
It works quietly in the background, giving your outreach more staying power without you having to think about it.
✉️ Which Touchpoints Does It Apply To?
Top of Inbox applies to the following touchpoint types when sent via email:
Presentation
Thank You
The Pledge
Other touchpoint types are not eligible for automatic resend.
⚡ How It Works
Once you send a qualifying touchpoint to a Hot or White-Hot lead, BrokerBlocks monitors whether the email gets opened. If it remains unopened when the configured resend window hits, the system automatically resends it.
Before every resend, BrokerBlocks also checks whether the lead has been contacted through any other channel since the original send — a call, text, or email. If they've already heard from you, the resend won't go out. No duplicate outreach, no overwhelming your lead.
✅ When Does a Resend Happen?
All of the following must be true for a resend to occur:
The original touchpoint was sent via email
The touchpoint type is supported (Presentation, Thank You, or The Pledge)
The lead is classified as Hot or White-Hot
The touchpoint remains unopened
The configured resend window has been reached
No other contact has occurred since the original send
If any of these conditions aren't met, the resend won't occur.
🔁 How Many Times Will It Resend?
The automation can resend a touchpoint up to three times, depending on how your team's resend schedule is configured. By default, most teams are set up for up to two resends.
Resend timing follows your team's global settings. A typical schedule looks like this:
Resend 1 — Tuesday at 3:00 PM
Resend 2 — Thursday at 7:00 PM
Resend 3 — Saturday at 10:00 AM
Timing can also be set as relative offsets — for example, +2 days after the original send. Your admin configures these windows in Global Settings.
🔔 Will I Know When It Resends?
Yes. Every automated resend shows up in your Action Dash (Notification Center) with a distinct icon so you can easily tell when the system sent something on your behalf. You'll always have full visibility into what's going out and when.
📊 How Does It Affect My Reporting?
Multiple resend attempts are still counted as one touchpoint interaction in your reporting. If a touchpoint is resent twice and never opened, it shows as one unopened touchpoint — not three. Your metrics stay clean and accurate.
❓ Common Questions
Why didn't my touchpoint resend?
The most common reasons: the lead opened the original email, the lead isn't classified as Hot or White-Hot, another contact occurred after the send, the touchpoint type isn't supported, or the feature is disabled at the group level. Check with your admin if you're unsure about your group settings.
Can I manually resend a touchpoint?
Yes — you can manually resend or send a new touchpoint at any time. The automation only handles the automatic resend behavior. Manual sends are always available to you.
Can I control when the resends go out?
Resend timing is set by your team admin in Global Settings. Individual agents can't modify the schedule, but you can always reach out to your admin if the timing needs adjusting.
Will my lead know it was resent automatically?
No. The email arrives just like any other touchpoint — there's no indication to the lead that it was an automated resend.
Questions? Reach out to the BrokerBlocks Member Success team at help@brokerblocks.com — we're happy to help.