How It Works
When a member unsubscribes from marketing emails:
They are automatically excluded from all marketing communications
This includes:
Smartlist email campaigns
Marketing notifications
Transactional Emails: These include booking confirmations, invoices, and cancellations. They are essential for service functionality and are sent through a dedicated channel to ensure delivery. Even if marketing emails are disabled, transactional emails will still be delivered.
No manual action is required to remove them from future sends.
However, if a user has unsubscribed, they must update their preferences to receive marketing emails again.
Example Scenario
Let’s say:
Your smartlist contains 200 members
50 members have unsubscribed from marketing emails
When you send a campaign:
The system will automatically send the email to 150 members only
The following is a screenshot showing the amount of members included in a smartlist based on the set filters. You can also see whether members accept emails or not.
The following is a screenshot of the amount of members that will receive the email communications based on the member agreeing to marketing communications.
Important Notes
The number of recipients shown at the time of sending reflects only eligible members
Unsubscribed members are excluded automatically
You do not need to apply additional filters to remove them
Past bounces may place the address on a suppression or bounce list, preventing delivery.
Confirm that the recipient has enabled marketing communications in their profile.