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List of variables for marketing emails
List of variables for marketing emails

This training will allow you to use variables to automatically populate data in email templates you are creating.

Kevin Bagayoko avatar
Written by Kevin Bagayoko
Updated over a year ago

1st Step: Integrate the variables in the template.

  • In Marketing > Create/Modify a Template > Create a text block > Double-click on the text > Select "Merge tags" > Choose a variable.

For a better use of these variables, find the list of variables you can use to integrate them as hyperlinks or buttons. There are therefore two options:

  • Hypertext links: You write a text and then link this text to a variable using the {example_example} format.

  • Button: You add a button and add the variable and button parameters. On the right-hand side of your screen you'll find the button parameters. Under Action > URL, add the variable to activate the button and link it to the action.

2nd Step: Understand the use of variables.

  • The following variables are very important when writing an email.

    In order to personalise your templates, you just have to put a variable, for example {firstname}, so that it identifies the customer in the database and replaces the tag with the customer's first name automatically.

Warning: in case of spelling mistakes or punctuation errors, the automatic replacement rule will not work.
Warning bis: Do not forget to add { }.

  • Variables can also be used in the title of the email.

  • Take into count that not all variables can be used with just any transactional email/marketing notifications. Each variable has a specific purpose: a variable will therefore have to be added to the right email for it to work.

→ Here is a page that will list all the variables that can be used specifically for each transactional notification and marketing notification. For the list of variables click here.

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