Setting up your Facebook Pixels account (GTM)

You need to have a Facebook Business Manager account, to manage ads and also to create and moderate Pixels. To create an account: https://business.facebook.com/overview

After creating an account, go to the Event Manager. From there you can create a Pixel.

You can create a Pixel for your site, for the platform, etc.

To do this you need to click on "Add Pixel", then a banner will appear with three possibilities:

Link your Pixel to your site
Link your Pixel to your application
Link your Pixel Offline

Choose the Pixel to your site.

This pop up then appears displaying 3 options:

Choose one of the two options, we recommend the partner integration because it is easier.

You will then have this banner displayed:

Then instructions will be given according to the partner chosen and you can analyse your site's data with a few clicks.

You can also install the pixel code in all <head> of your site. If you have an agency or webmaster, you can also send with "Send instructions by email".

Once done, you'll be able to link Pixels and Google Tag Manager. To do so, follow this article.

Set up a pack subscription

Facebook Pixels <> bsport <> Google Tag Manager

How to set up your Stripe terminal?

Linking Pixels and Google Tag Manager (GTM)

Create Google Tag Manager tags to track Facebook ad data (GTM)