Every Buzzbassador user starts out with one default program, which they can view and edit from the Program Settings section of the app. We talk about how to configure the Program Settings in this article. But what if you want to create multiple programs, or 'tiers', for your ambassadors to be sorted into? Buzzbassador's Program Tiers feature allows you to create unlimited tiers and sort your ambassadors into them accordingly, allowing you to calculate and reward multiple levels of discounts and commissions for various categories of your ambassadors.

How To Create Multiple Program Tiers

EXAMPLE: Let's say you want to create a breakdown of three different program tiers based on the size of your ambassadors' social audience, as follows:

Program Tier Title

Description

Perks

Basic Tier

For ambassadors with less than 10,000 followers on Instagram or TikTok

  • 5% off all personal purchases

  • 5% off for their friends' (referral) purchases

  • 10% commission on all referrals

Advanced Tier

For ambassadors with 10,000 to 50,000 followers on Instagram or TikTok

  • 10% off all personal purchases

  • 10% off for their friends' (referral) purchases

  • 20% commission on all referrals

VIP Tier

For ambassadors with more than 50,000 followers on Instagram or TikTok

  • 15% off all personal purchases

  • 15% off for their friends' (referral) purchases

  • 30% commission on all referrals

Again, remember that all Buzzbassador merchants already have one program set up when they first create their account. This program is set to be your Default program.

What this means: You can set one (1) program tier to be your default tier. The default tier is the one that all ambassadors are assigned to by default in the case that they are not otherwise assigned to a different tier. You can see which program is set to default by checking the Default column to see which tier has the switch turned to the On (green) position.

Step 1: Configure Your Default Tier

Edit The Program Name And Description

After clicking 'Edit' to open the settings for this tier, type in a name and description for the tier. Both of these identifiers are intended for your team's internal use so that you can easily differentiate between each tier and its unique requirements and perks.

Edit The Discount Structure

Remember, each tier has a discount code that the ambassadors in that particular tier can use to get a discount on their own personal purchases from your store.

To configure the discount structure for this tier, fill in the following fields:

  • Discount type: Can be set to either Percentage (ex. 10% off) or Fixed (ex. $5 off)

  • Customer eligibility: If set to Everyone, the discount code will be eligible for use by any and all customers on your shop. If set to Ambassadors only, the discount code will only be eligible for use by your approved ambassadors in this program tier. In that case, your ambassadors must use the same email address they used to apply to join your program at your checkout in order for the discount code to work for them.

  • Discount value: This is the discount rate that the code will deduct from the ambassador's order.

  • Discount code: This is the actual title of the code that will be created in Shopify -- in other words, it's what the customer will type in at checkout to get the discount.

  • Product eligibility: Can be set to either All, Certain Collections, or Certain Products.

  • Eligible collections/Eligible products: If Certain Collections or Certain Products is selected for the 'Product Eligibility' field, this field will appear as well. This is where you make the selection of which product(s) or collection(s) in your store are eligible for applying the discount.

Edit The Referral Structure

Remember, each ambassador receives their own unique referral code that they will share with friends and followers. You will need to set up the structure that those referral codes will follow for ambassadors in this particular tier. (Remember, we call this a "referral rule")

To configure the Referral Rule for this tier, fill in the following fields:

  • Discount type: Can be set to either Percentage (ex. 10% off) or Fixed (ex. $5 off)

  • Referral rule title: This is not the name(s) of the actual referral codes. Since your referral codes are unique for each ambassador, they will be created as "sub-codes" under this rule, which is what you are setting here. This title is not an active code -- you can't type it in at the checkout of your store. No one else will see this rule title. Learn more about referral rules in this article.

  • Discount value: This is the discount rate that the referral codes will deduct from the referred customer's order.

  • Start date: The referral codes in this rule will become active (ready for use) on the date you set here. If you have a particular launch date for this tier, you could include that date here. Or, you can just set it to the current day so that the codes will be active going forward.

  • Product eligibility: Can be set to either All, Certain Collections, or Certain Products.

  • Eligible collections/Eligible products: If Certain Collections or Certain Products is selected for the 'Product Eligibility' field, this field will appear as well. This is where you make the selection of which product(s) or collection(s) in your store are eligible for applying the discount.

Edit The Commission Structure

Lastly, you will need to customize the commission rate that the ambassadors in this tier will earn when someone places an order with their referral code.

To configure the commission rate for this tier, fill in the following fields:

  • Commission type: Can be set to either Percentage (ex. 10% of the order), Fixed Amount Per Order (ex. $5 per sale), or Fixed Amount Per Item (ex. $2 per sold item).

  • Commission rate: For example, if you have a Percentage commission and the commission rate is set to 10%, the ambassador would earn $10 from a $100 order.

  • Include discount / taxes / shipping in commission calculation: If these switches are turned on (green), the commission will be calculated based on the total of the order including these factors. If these switches are turned off (grey), the commission will be calculated based on the total of the order not including these factors.

  • Restrict commission by shipping destination country: If this switch is turned on (green), you will be able to decide which shipping destinations an order must be going to in order for the ambassador to earn commission on that order. This comes in handy if you have very high shipping costs to a certain country; you may not want to pay commission on orders shipped there, seeing as your profit margins would likely be low. For example, if you only want to pay ambassadors commission for US orders, you would turn this switch on, and type "United States" in the Applicable Shipping Destinations field.

  • Decline commissions for ambassadors’ self-placed orders: If this switch is turned on (green), any time an ambassador uses their own referral code at checkout, the order will not count for commission. Many merchants turn this on to prevent ambassadors from attempting to "cheat the system" and earn commission back on their own purchases.

Step 2: Save Your Changes

Click the "Save Changes" button at the top right of the screen to save your changes to the tier.

Step 3: Create and Configure Your Additional Tiers

Now that you have configured your default tier, you need to create your additional tiers. When creating new tiers, you can create as many as you'd like! Once you're back on the home page of the Program Settings section of the app, click the 'Create' button.

You will then be taken to the same style editor as the one you used to configure your default tier. To create a new tier, go through those same steps again, this time inputting the information you want for each new tier.

If you need a refresher on how to configure these settings, click the links below to view the more detailed sections above:

  1. Enter the Program Name and Program Description

  2. Configure your Discount Structure

  3. Configure your Referral Structure

  4. Configure your Commission Structure

  5. Save your changes

You can repeat this process as many times as you'd like. When you're done, you'll see the list of all your tiers on the Program Settings home page. For the example mentioned in the beginning of this article, it looks like this:

You can also change your default tier any time. All you need to do is toggle the default switch on for the tier you want to make default.

Once all your tiers are created, all you need to do is assign any existing ambassadors you have to their correct tiers. If you need assistance with that, check out this article.



If you need any further help, please don't hesitate to send us a chat at the bottom right corner of your app window, or email us at support@buzzbassador.com!

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