This field allows you to enter keywords to filter specific content within the report. It’s especially useful when you need to generate custom reports on products, topics, or specific subjects, as it lets you view only the posts containing those keywords.

To create a search, you can use Boolean operators to combine terms. The space is limited to 1,000 characters.

Example
If you want to search for posts that talk about the price of Coke, we can use a search like this:

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Shows the platforms from which information can be obtained, either through a monitoring project on public networks or from the accounts you manage.

You can select a single social network or include all platforms that make sense for your analysis goals.

Defines the date range to analyze. You can select a custom period or use predefined options.

Specifies the exact start and end date and time of the analysis. If you select “Current date,” the report will update automatically up to the present moment.

Allows filtering the report by tags previously assigned to posts or mentions, making data segmentation easier.

You can also combine different tags using logical operators:

To group tags, use double parentheses (( ))
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Example
If you want to see only comments or interactions that have both the tag “price” and “Coke”, we can use:

This indicates that the post must have both tags applied at the same time.

To make it easier to view existing tags, you can click “See all tags” and from there apply a filter by selecting all, none, grouping them, or choosing a specific one.

Filters to show only tickets or interactions that were previously archived. If not selected, only active records and interactions will be displayed.
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Filters posts or mentions identified as coming from users of a specific gender.

Results may appear as “Unknown,” as many users do not allow social networks to share this information for privacy reasons.

Filters posts or mentions by sentiment (positive, negative, or neutral).

Allows selecting the language of the posts you want to view (Portuguese, Spanish, English).

Filters posts that have (or do not have) a customer service ticket created.

Searches posts on X (Twitter) based on the author’s bio, classified by interest categories.

Filters posts or mentions where the user was classified under a specific interest category (e.g., Family, Business, Beauty, Health, Society, etc.).

These filters are available across all social networks and allow you to apply the same criteria regardless of the platform.
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This filter allows you to search for posts or interactions based on the username. You can use logical operators to refine your search:

This filter is ideal for conducting more precise searches and saving time when analyzing specific profiles.

This filter allows you to add specific posts to your analysis using their URL.

How to use it:

This filter is ideal for analyzing specific posts quickly and accurately.

These filters are available on several social networks and maintain the same logic and functionality across them.

Available for Facebook, Instagram, TikTok and LinkedIn

Allows you to choose whether you want to analyze organic or sponsored posts:

Available for Facebook and Instagram

This filter allows you to select surveys according to the e-mail address of the person who sent them.

Use it to analyze results by specific users, making it easier to control and segment surveys sent by different members of your team.

Available for Facebook and Instagram

Segments posts according to the type of mention they contain:

This filter is useful for analyzing interactions related to specific mentions and understanding how they impact reach and engagement in posts.

Available for Facebook, Instagram and YouTube

This filter allows you to segment posts based on the number of interactions received, such as:

You can define whether you want to filter posts that have more or less than a specific number for each of these metrics.
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This filter is useful for quickly identifying content with higher or lower performance in terms of engagement.
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Available for Facebook, Google My Business, App Store and Play Store

Sorts survey responses according to the score given by participants.

This filter allows you to segment reviews according to the rating value given by the user. You can define:

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Available for Facebook, YouTube, LinkedIn and Google My Business

This filter lets you define who created the content you want to analyze:

This filter is ideal for distinguishing between official brand communications and spontaneous audience interactions.
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Available for Twitter and BlueSky

This filter allows you to segment content based on the number of followers that the user’s profile has. You can set a criterion to display only profiles with a follower count:

Examples:

This filter is useful for analyzing the author’s potential influence, identifying profiles with greater reach, or focusing on conversations from regular users.

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Available for Twitter, BlueSky, YouTube and Threads

Allows you to search for content based on the user’s biography, that is, the text shown on their YouTube profile. This is useful for identifying profiles that describe themselves with certain terms (such as “influencer,” “journalist,” “fan of X,” etc.)

You can use logical operators to refine your search:

This filter is ideal for segmenting your analysis based on the interests or professional profiles of content authors.

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Available for Instagram and Twitter

This filter allows you to select the type of profile whose content you want to analyze:

This filter is useful for segmenting analyses based on the level of authenticity or official recognition of profiles

Each social network also includes a set of individual filters. All the filters listed in this section are specific to the selected social network, meaning their options and behavior are tailored to that platform’s structure and data.

You can use the Type filter to define exactly what kind of content you want to analyze within a social network.

The available options are:

When setting filters to analyze Facebook content, you can select the type of post you want to view: Darkpost, Dynamic, or Regular.
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This filter is especially useful for distinguishing paid content (Darkpost and Dynamic) from organic content (Regular), allowing for more segmented analyses of performance, engagement, and communication strategies.

Allows you to define where the content you want to analyze comes from:

This filter is useful for distinguishing between interactions managed on your own channels and spontaneous mentions across the social landscape.

This filter allows you to select the specific type of content you want to analyze within social interactions:

This filter is ideal for segmenting analyses based on content format and understanding how each type of post impacts audience engagement.

This filter allows you to select which type of content or interaction you want to analyze. The available options are:

This filter allows you to select the type of content you want to analyze:

For Instagram, this filter is only applicable to Direct Messages (DMs).

Allows you to select the type of content or interaction you want to analyze within TikTok:

This filter makes it easier to view and analyze a specific type of interaction, whether public or private.

This filter allows you to segment content by its nature within YouTube. You can select one or several of the following types:

This filter is useful for focusing your analysis on the type of content that interests you most or generates the highest engagement.

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Allows you to distinguish where the analyzed content comes from within YouTube. The available options are:

This filter helps you separate what the brand or creator publishes (Channel) from what the audience says (Public), making comparative or focused analyses easier.

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Allows you to add specific videos or channels to the report using their URL. This is ideal when you want to analyze one or more specific videos without including the entire channel.
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How to use it:

This is useful for performing a detailed analysis of campaigns, collaborations, launches, or any key content without noise from other videos on the channel.

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Segments content according to the format of the material published on social networks. The available options are:

This filter is useful for focusing your analysis on a specific type of content, depending on your goals — for example, assessing the impact of images or measuring engagement with polls.

Searches for content based on the geographic location declared by the user in their X (formerly Twitter) profile. It’s important to note that this information is provided solely by X and depends on what the user has manually written in their bio.

You can use logical operators to refine your search:

This filter is useful for segmenting your audience by region, city, or country, according to what users have declared in their profiles.

Allows you to segment content based on the country declared by the user in their Twitter profile. The information is based on what the user manually writes in their location, so there may be variations in format (such as “Germany,” “Berlin, Germany” or “DE”).

You can select one or more countries to display only the content generated from those regions.

Examples of use:

This filter is ideal for regional studies or for digital marketing campaigns with geographic targeting.

Segments content according to the type of interaction performed by users on the X social network. It is especially useful for understanding the context of conversations and how users communicate on the platform.
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The available options are:

This filter helps distinguish between public interactions (such as replies and non-replies) and private communications (direct messages), allowing for more focused analyses based on your monitoring goals.

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Allows you to define the type of content or interaction you want to view within Bluesky:

This filter makes it easier to analyze interactions by type, helping you study public content and direct messages separately.

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Allows you to select the type of interaction you want to view or analyze within LinkedIn:

This filter helps you differentiate between your own content, audience interactions, and external mentions.

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Allows you to filter reviews and responses based on the country from which they were published. This filter is especially useful for identifying regional differences in user perception, detecting local trends, or evaluating the app’s performance in specific markets.
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Examples of use:

This filter is ideal for regional studies or digital marketing campaigns with geographic targeting.