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Whatsapp Catalog

Using WhatsApp Catalog, you can quickly and effectively introduce your products and services to customers.

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Written by Filiz Kahrıman
Updated over a year ago

Purpose and Features

We've added a new feature to our WhatsApp integration: WhatsApp Catalog! This feature provides your customers with an easier and faster way to discover your company's products and services and to communicate.

WhatsApp Catalog features include:

  1. View Product Catalog: Your customers can now view your company's product catalog via WhatsApp. This catalog includes important information such as photos, descriptions, and prices of various products.

  2. Add Products to Cart: Customers can directly add products from the catalog to their carts on WhatsApp. This makes the shopping experience easier and faster.

  3. Submit Orders: You can enable your customers to send the products they've added to their carts to customer representatives or quickly redirect cart information to your own service. This streamlines the order process efficiently.

  4. Request Product Information: When customers want more information about a product in the catalog, they can directly submit their requests via WhatsApp. This allows you to provide more details and better meet their needs.

Benefits

We can summarize the benefits of WhatsApp Catalog Integration for both customers and your company as follows:

  1. Easier and Faster Shopping: Customers can quickly browse products, add them to their cart, and place orders via WhatsApp.

  2. More Personalized Service: Customers can obtain more information about products or make special requests, enhancing customer satisfaction.

  3. Efficient Order Processing: Cart information can be swiftly communicated to customer representatives, making order processing more efficient.

  4. Improved Product Presentation: WhatsApp Catalog allows for better visualization of products and provides customers with more information about the products.

Instructions

How to Create a Catalog Via Facebook?

First, you need to create a Facebook business account and associate it with a WhatsApp number. You can find the necessary resources for these steps in the sources provided at the end of the document.

Assuming you already have a Facebook business account, follow the steps below:

  • Go to Business Manager, where you can view your existing catalogs in the Catalogs section.

  • To create a new catalog in addition to these catalogs, click on the "Add Catalog" button.

  • Please select the type of catalog.

  • Enter the catalog name and click on the create button.

  • You've created the catalog, now you can add products to the catalog. Click on the catalog.

  • The number of products in your catalog is currently zero. To add products to the catalog, click on "Add Items".

  • There are multiple methods available for adding products to the catalog. In this document, I will explain how to manually add products. You can refer to the documents provided in the resources for information on other upload methods.

  • You can fill in the relevant fields by referring to the manual product addition document found among the resources.

  • You can add multiple products to a catalog.

Work Done on the Product:

A new step called "Whatsapp Interactive Product Message" has been added to the System Administrator > Chat > ICR steps.

Catalog ID: The information entered in this field corresponds to the area visible in the Facebook image.
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Section: By clicking this button, you can add the products available in the catalog. The information corresponding to the Product Sales ID corresponds to the fields below on the Facebook side.

Once you define the products added to the catalog as mentioned above on the application side, they will be available for use after a certain period.

WhatsApp Catalog View and Actions on WhatsApp's Side

  • On the WhatsApp side, the catalog appears as follows.

  • When you press the "Send Message to Business" button, the selected product is quoted, and a message is sent to the business.

  • The products added to the cart can be sent to the business by pressing the "Send Message to Business" button. Alternatively, cart information can be sent to customer service.

  • What should be considered for the transmission of card information to customer service:

    • Within the ICR context, a variable should be defined within the relevant catalog step. In this defined variable, we are sending shopping cart information to a web service in JSON format, and at the same time, we are also storing the shopping cart information in JSON format within custom variables with the defined variable name. Therefore, the variable declaration part should not be forgotten.

  • The sample request format sent to the service and the sample request format that needs to be communicated to customers.

{ 
"example_key_1": "example_value_1", 
"example_key_2": "example_value_2", 
"example_product": { 
"catalog_id": "09090990090909", 
"product_items": [ 
{ 
"currency": "TRY", 
"item_price": 89.9, 
"product_retailer_id": "0000000", 
"quantity": 1 
}, 
{ 
"currency": "TRY", 
"item_price": 149.9, 
"product_retailer_id": "11111111", 
"quantity": 5 
}, 
{ 
"currency": "TRY", 
"item_price": 79.9, 
"product_retailer_id": "22222222", 
"quantity": 1 
        } 
     ] 
   } 
}

Resources

We wish your operation benefits from this new release and look forward to hearing your feedback!

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