Overview
Writing effective sales outreach requires more than just strong copy. It takes a deep understanding of your product, your target audience, your brand voice, and your campaign goals—plus the ability to adapt across platforms like email and LinkedIn.
CallSine’s Agent handles all of this automatically. Using your instructions, AI-powered research, and built-in platform expertise, it writes and sends tailored messages every day—without requiring manual intervention.
What the Agent Uses to Write Outreach
The Agent pulls from three primary input categories to generate messages that match your goals and brand.
1. User Inputs (via Campaign Wizard)
When creating your Agent, you provide:
Objectives – What kind of success the campaign should drive (e.g. demos, webinar signups)
Materials – The documentation that defines your product, positioning, and voice (e.g. case studies, web pages, internal decks)
Additional Information – Optional instructions like “Avoid this phrase” or “Mention this competitor”
2. Post-Creation Controls
After your Agent is live, you can further steer messaging through:
Guidance – Plain-language instructions to adjust tone, targeting, or copy preferences
Style Guide – Defines how your outreach should sound (tone, formality, length, and structure)
How the Agent Applies Strategy
Before any outreach is written, the Agent creates multiple Content Strategies—distinct approaches to messaging based on your Materials, objectives, and persona.
Each Content Strategy represents a different way to frame your offer. These are tested in parallel:
At first, prospects are randomly assigned strategies
Over time, the Agent optimizes based on what’s working (e.g. which strategies drive replies, meetings, or signups)
[More on Content Strategies → Understanding Content Strategies]
What Happens Behind the Scenes
The Agent handles all the nuances of outbound communication for each channel:
Email
Applies best practices for subject lines, deliverability, and formatting
Avoids flagged keywords or excessive links
Automatically adjusts tone based on title and seniority
LinkedIn
Shorter message formats
Appropriate tone for connect requests, DMs, and comment replies
Note: You don’t need to manage formatting, tone, or length for each channel—the Agent adapts your inputs automatically based on platform best practices.
Personalized Messaging at Scale
To personalize outreach, the Agent uses prospect-level data like:
Title – Adjusts tone for seniority (e.g. C-suite vs. mid-level)
Company – References products, value props, or recent news
Location – Adjusts language or references for regional relevance
Persona fit – Filters messaging based on whether the prospect aligns with the campaign’s intent
[Learn how the Agent sources and researches prospects → How the Agent Finds and Validates Prospects]