Running ads as a moving company can feel like guessing. You spend money, you hope for calls, you refresh reports, and you cross your fingers that those “leads” actually turn into booked jobs. Agencies often add to the confusion with complicated dashboards or reports that don’t tell you what you really want to know:
Did my ads make me money?
The Chariot Ads & Marketing Platform fixes this. It's built to give movers a clear, accurate picture of how marketing performs. It connects your website, your ads, and your job revenue so you always know what’s working, and so you can start setting up ad campaigns that optimize for real revenue, not just leads or clicks.
There are 2 key parts within the platform :
1) Marketing Performance Tracking
The Ads & Marketing Platform gives you a full picture of how your marketing actually performs.
Chariot doesn’t just report numbers — it tracks, matches, and attributes all your leads using real technology behind the scenes. Think of it as the engine that makes your marketing make sense.
At a high level, our platform:
Shows which ads actually bring in booked jobs and revenue
Tracks every call, form, and lead source—ads, organic, referrals, LSAs, everything
Sends revenue conversion data back to Google in real-time
Lets you see campaign-level ROI instantly
Helps you hold your agency accountable (no smoke, no mirrors)
Why it:
Because instead of relying on clicks and “leads,” you finally see the truth:
👉 Which campaigns make you money.
Most platforms guess. Chariot knows — because it's tied directly into Google Meta, your website, and your job revenue inside your CRM.
You can use this information to stop spending money on ads that don't work, shift budget to higher performing marketing sources, and set up Google / Meta ads that prioritize revenue, not clicks or leads, and that give you higher return on ad spend (ROAS).
2) Optional: Run Google Search Ads Inside Chariot
If you want, you can also create and run Google Search ads directly inside Chariot.
You choose your budget and service areas, and Chariot's tech and ads team handle:
Campaign setup
Targeting
Keywords and negatives
Optimization based on your job revenue
Tracking and ongoing improvements
Ads typically go live within about two business days. Whether you currently run ads yourself, don’t run ads yet, or use an agency, this gives you a simple way to compare performance or get started.
(No guarantees, but our ads are often much more effective than the ads movers run today because they use best practices and optimize for revenue)
How It Works, high level
Here’s the basic flow of how the whole system works:
Connect your Google/Meta ad accounts
Add the Chariot tracking pixel to your website
A customer clicks an ad, visits your website, or calls
Chariot captures customer + ad identifiers
The lead enters your CRM and gets matched to its source
When the job books (or completes), Chariot updates the revenue
Chariot automatically sends that revenue back to Google/Meta
Google learns which ads create customers and adjusts accordingly
You see accurate ROI and revenue reporting in your Chariot dashboard
This is a closed-loop system: ad → lead → job → revenue → back to Google → smarter ads.
Why It Matters (and why it’s better than alternatives)
Most options movers use today only give part of the picture:
LSAs show calls but not downstream revenue
Agencies may focus on clicks or leads, not true ROI
DIY ads require constant adjustment and still lack attribution
Call tracking tools stop at the phone call
Google’s dashboard shows activity, not job revenue
Chariot fills the gap by combining:
website tracking
call tracking
attribution
real job revenue
automatic offline conversions
optional ad management
All in one place!
The result is a clear view of which marketing efforts actually lead to booked jobs — and a system that helps your ads make your moving company more money.