The Chariot Ads and Marketing Platform doesn't just tell you which marketing sources are working.
It also allows you to launch ROI-maximizing ads directly through Chariot, saving you time, money, and helping you potentially drive more revenue for your ad dollars.
Note: Today you can launch Google Search ads through Chariot. We do not run Meta Ads. We can also help you set up Google Local Services Ads, but those ads are much less configurable than Search ads.
Why would we launch an ad through Chariot?
A few possible reasons:
You're not running ads today but are curious if they'll deliver results. You could try to manage them yourself, or hire an agency who will likely be much more expensive -- or get started in minutes through Chariot, with expert ads technology and people supporting it.
You're running ads today, but aren't sure you're getting the best return on ad spend (ROAS) in house or from your agency. In that case, you can launch an ad in Chariot and see how the results compare to your existing campaigns (and invest further through our platform if we deliver better results.
You feel you're currently overpaying for weak results: Chariot's ad launching/ management is often much cheaper than agencies. There's a fee based on a % of your ad spend, but none of the other monthly or ancillary fees that many agencies charge. And you can judge the results for yourself, right in Chariot.
How to get started running a new ad
1. After you’re connected to the Marketing Dashboard, click the gear icon in the top right.
2. Click “Not running paid ads Use AI to general a Google Ads campaign”
3. We use AI to generate a high level ad "preview" (don't worry, real human experts review and adjust the details based on your company/ market/ best practices).
4. Set a search radius and budget
5. Follow the menu and click Create Campaign. That's it! Our team then reviews and publishes your campaign within 1-2 days, and you'll start seeing results.
How it works behind the scenes
Chariot works with agency and ad tech experts behind the scenes who know Chariot's Ads & Marketing platform and have worked with top moving companies and other home service businesses.
These experts apply best practices based on your company and market -- for example, campaign structure/ setup, keyword planning, phrase match, negative keywords, device targeting, geo-targeting, etc.
And most importantly, they set up all ads to be bid on revenue (max conversion value), using the stream of actual revenue data you get from the Chariot Ads & Marketing Platform.
They can also help you to set up your Google Ads account, help with setting up Dynamic Number Insertion on your website so that calls from ads are attributed, and help upload your previous customers as "lookalike" customers that Google can use to better inform it's ad algorithm for your company.
The result is often meaningfully higher ROAS vs. what movers get from their ads today. And the results are viewable right in Chariot, transparently!