When you share your booking link, Check Cherry automatically captures UTM tags if they’re included. These tags let you track where your bookings are coming from—whether it’s a Facebook ad, an Instagram post, or a referral partner.
Think of UTM tags as little “labels” you stick on your booking link so you can tell later where a booking originated.
What is a UTM tag?
A UTM tag is extra text you add to the end of your booking link. It doesn’t change your booking page—it only adds tracking information.
Example booking link (no tracking):
https://faux-ever-events.checkcherry.com/reservation/start
Same link with UTM tags:
https://faux-ever-events.checkcherry.com/reservation/start?utm_source=facebook&utm_medium=ad&utm_campaign=winter_special
Here’s what each part means:
utm_source=facebook → the traffic came from Facebook
utm_medium=ad → it was from a paid ad, not an organic post
utm_campaign=winter_special → you can identify the specific promotion
Practical Examples
1. Partner Referrals
Give each partner their own unique link so you can see how many bookings they send your way.
2. Ads
Running a Google or Facebook ad? Add UTM tags so you can see which ads actually generate bookings.
3. Emails & Social Posts
You can even track links from free channels like newsletters or Instagram.
Email newsletter:
https://faux-ever-events.checkcherry.com/reservation/start?utm_source=newsletter&utm_medium=email&utm_campaign=june_update
Instagram bio:
https://faux-ever-events.checkcherry.com/reservation/start?utm_source=instagram&utm_medium=bio&utm_campaign=spring2025
How Check Cherry Helps
No setup required—Check Cherry automatically saves UTM tags when a booking happens.
You’ll be able to look back and see which source (Facebook, Google, Instagram, partner, etc.) drove that booking.
Combine this with your ad platform reports to know your true ROI.
Quick Tips
Start simple: just use utm_source (like facebook, instagram, google, partner).
Use utm_campaign when you want to track specific promotions.
Keep your tag names short and easy to understand.
✅ Bottom line: UTM tags help you see what’s really driving bookings in Check Cherry—ads, emails, social posts, or referrals.
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