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Email best practices

A few helpful hints to make sure your emails get to your customers inbox.

Updated over 9 months ago

Help your emails get to the clients inbox

At Check Cherry, we want emails to arrive in the inbox. You can help us maintain good deliverability by following these common-sense sending practices and respecting others' inboxes.

You absolutely must have opt-in permission from the recipient to email them.

  • Less is more. Send fewer messages. Click through rates, open rates, spam rates, and other issues are all factored in.

  • Report messages that are not getting through. This helps us know what types of messages are getting flagged. There is a small dropdown at the right of each message status indicator. Clicking on that will allow you to send us an email notifying us of emails that did not reach the inbox and the reason why.

  • If possible, have your clients whitelist reply.checkcherry-mail.com to ensure that messages are received

If possible, ask your client to 'whitelist' or add your email to their contacts. Your emails will come from the email notifications@yourbrand.checkcherry-mail.com

So if your company name is ABC, then your emails will come from notifications@ABC.checkcherry-mail.com


Report undelivered emails



Watch our video on email best practices:

You can watch our presentation on email deliverability here:


Practices to avoid:

  • Do not email people who do not know you or your company

  • Do not send emails unrelated to the booking/service provided to clients

  • Do not nag via email (If someone does not respond by the second or third touch, they are unlikely to respond to others)

  • Do not overwhelm people with email (daily email, etc)

  • Do not send image-only email. Your messages should have a balance of text and images.

  • Avoid using a lot of different font sizes, colors, and complexity

  • Do not send spammy-looking emails. E.g., giant fonts, bright colors, excessive punctuation such as multiple exclamation points.

  • Avoid generic content. Customize your messages with details specific to your business


Some types of content that can be problematic include:

  • Payment request links

  • Soliciting payment directly with things like Venmo, Paypal, etc in the email itself

  • Subject lines that include the words Free or Discount

  • Referring to dollar amounts. For instance $5-10MM

  • Links to other domains

  • Large images and images with text in them

Customers who do not follow best practices may have limited email functionality, and in some circumstances, their accounts may be suspended. 

If you have questions about a particular use of sending emails from Check Cherry, chat with us from within your account.

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