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Redemption vs collection vs retail

The three centre types and what each one does in the field.

Centres are the physical points where your campaign touches the ground. ChekIntel tracks four types, each with a different job.


*Every centre with its type, state, assigned agent and reconciliation status.*


THE FOUR TYPES

• Redemption centre — where winners claim prizes. An agent validates the winner's redemption code and confirms identity before releasing the prize, and stock is reconciled against what was issued.

• Collection centre — where consumers submit physical items such as wrappers or packs. Brand Ambassadors validate and register them, triggering the reward.

• Retail outlet — a participating store where scanning happens at the point of sale. No agent is assigned; consumers scan the outlet QR themselves.

• Collection + redemption — one location for the full journey. BAs collect packs all campaign, and winners redeem their prizes at the same place.


Choose carefully: the type decides what the location's QR does and which field tool works there. Changing it later is possible, but the centre's code and QR stay fixed because they may already be printed.


WHAT YOU CAN SEE

The Centers view lists every centre with its type, state, assigned agent, activity today and reconciliation status — Balanced, a variance figure to investigate, or Not counted.


Retail outlets show a dash for reconciliation. Nothing is physically collected there, so there is nothing to count.


Use the reconciliation column to spot a centre whose stock is drifting out of balance. A variance is not automatically fraud — miscounts happen — but it is a discrepancy that needs an explanation before you approve it.

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