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Calendar Sponsorship

In this article, we’ll go over how to create a sponsorship, where it appears, and the different ways you can use it.

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Written by Jana Kloeppel

You can only have one sponsorship per calendar. The sponsorship spot appears at the top of the calendar and scrolls alongside the featured events.

The sponsorship spot will only appear if a sponsorship has been created. If no sponsorship is set up, the sponsorship spot will not appear, and only the featured events will scroll at the top of the calendar.


How a Sponsorship Gets on the Calendar

There are two different ways a sponsorship can be added to your calendar.

1. Calendar Manager

As a Calendar Manager, you can add a sponsorship to your calendar for free. We recommend setting up sponsorships through the Admin.

Go to admin.cityspark.com > Events > Promotions/Ads > Create Sponsorship.

Once the page opens, you’ll find several fields to complete:

  • Sponsor Name – This is displayed underneath the sponsor image on the calendar, as shown in the image above.

  • URL – Enter the URL where you want users to be directed when they select the sponsor image.

  • Dates – Select the dates you would like the sponsorship to run.

  • Price – If you sold the sponsorship directly, you can enter the price here. This is for your reference only.

  • Show on Widgets – When enabled, the sponsorship will also appear at the top of your widgets.

  • House Ad (recommended) – When enabled, regular users can purchase the sponsorship spot even if you already have a sponsorship set up. We recommend setting up a house ad. This allows you to display your own advertising when the spot hasn’t been purchased, while still giving you the opportunity to generate revenue if someone wants to purchase the spot.

  • Disable – If a sponsorship has run for a while and you no longer want it to appear, you can toggle this option on. You can also adjust the dates instead.

Note: Select View Sponsorships if you want to edit an existing sponsorship.


2. Event Submitters and Advertisers

As a regular user, there are three ways they can purchase a sponsorship:

  • Select “Advertise With Us” – This option allows users to purchase the sponsorship spot without linking it to an event on the calendar. It can be used as a standalone advertisement.

  • Submit Event – This option allows users to purchase the sponsorship spot while submitting an event. The sponsorship will be linked to the event they are submitting.

  • Event Details Page – If a user passes on the promotional options when submitting an event but later decides they would like to promote it, they can easily purchase a promotion afterward. They simply need to search for their event on the calendar, select the event to open the Event Details page, and then select Promote. This will take them to the promotion page for their event, where they can choose and purchase any of the available promotional options.


Sizing

As for the sizing, We recommend playing around with it. The size depends on the ad. You can adjust the dimensions as needed based on the design. A 300 × 90 ad fits in the spot perfectly once it scales down as you scroll through the calendar.


Reach out to support@cityspark.com with any questions.

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