When building a Zap to automate campaign creation in comarketing, you’ll be asked to select an action event.
Each one maps to a different type of campaign inside your comarketing account.
Why Automate These Actions in Zapier?
Manually setting up campaigns or sending invites one by one doesn’t scale. Zapier lets you launch comarketing campaigns in real time—triggered by lead activity, customer actions, or deal stages.
It’s a simple way to build a self-sustaining referral flywheel—so you can spend more time nurturing relationships and less time managing workflows.
Create Conversion Campaign
Use this when you're paying for results—like traffic or form submissions.
Conversion campaigns reward others when someone takes a specific action on your site (e.g. landing on a thank-you page or signing up).
Example: You want to pay $10 when someone promotes your product and their audience lands on your “success” page.
Zapier creates a conversion campaign and ties it to the goal you define.
🚨 Before automating conversion campaigns, you must set up conversion tracking on your website and in your sales funnel. Learn how here! 🚨
Create Lead Campaign
Use this when you want others to promote you.
This sets up a campaign where you are paying others to send you leads.
Example: You're a mover offering $50 per referral from real estate agents.
Zapier creates a lead campaign in your comarketing account based on your setup.
Create Lead Promotion
Use this when you want to get paid to send someone else leads.
This action tells comarketing: “I want to send leads to ___.”
Example: You’re a realtor referring clients to your painter and want to earn money for each referral.
Zapier uses this action to create a lead promotion in comarketing tied to the business you're referring.
Each action event in zapier maps to a distinct objective in comarketing. Use this guide to choose the right one when setting up your Zap.
Ready to automate your comarketing campaigns or promotions?