Overview

In comarketing, businesses collaborate through partnerships.

Each partnership has an agreement that defines how two partners work together, including:

There are two types of agreements used on the platform:

Each agreement type works slightly differently depending on whether you are using Earn Mode or Comarketing Mode.

Lead agreements

Lead agreements are used when the goal is to generate qualified leads.

You create a lead agreement when you want partners to send you leads through the comarketing platform.

In this structure:

You're added to Partners' network pages (typically available to clients and team)
Partners submit leads directly through comarketing
Each submitted lead is tracked inside your dashboard
You pay partners for each qualified lead they submit
(Optional) You can upload media to comarketing site so partners can promote your business socially.

This is commonly used by home service providers who want trusted partners to introduce them to potential customers.

⚠️ From your leads table, you can (and should) update statuses + deal values to:

In Earn Mode lead agreements, you are the partner sending qualified leads.

Activating a lead agreement in Earn Mode adds the partner to your Network Page.

When you submit a lead through comarketing:

The lead is recorded in the platform (leads table)
Your partner receives the submission via text and email
You are paid when the lead is sent
You may optionally receive media from your partner that you can share using their comarketing site link on your network page

This structure allows real estate agents who regularly meet homeowners to earn by connecting people with trusted service providers.

⚠️ Your leads table syncs to your partners - so you have an idea of the status, and deal value (if the lead converted).

Conversion agreements are used when the goal is to track specific actions that happen after someone clicks your link.

Conversion types include:

These agreements use trackable links rather than manual lead submissions.

You create a conversion agreement when you want partners to generate specific results on your website.

In this structure:

You add tracking to your sales funnel or website
Define what counts as a conversion
(Optional) You can upload media tied to that tracked link to help partners promote a specific product, service, or offer
Each partner receives a unique link to promote your business
When someone completes the defined action, the conversion is tracked automatically

In Earn Mode conversion agreements, you are earning based on conversions that happen through your trackable link.

In this structure:

You receive a unique tracking link for your partner
You share the link when promoting their business
Conversions are automatically tracked when someone completes the defined action
(optional) You may receive marketing media from your partner that you can share alongside your tracking link socially.
- You can also learn how to create your own here.