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Quickstart Guide to Growing Your Business with Conversions

Follow these steps to set up conversion tracking, add media, and launch your first campaign--so partners can find and promote you.

Lex Morrow avatar
Written by Lex Morrow
Updated over a month ago

Ready to start growing? 🚀

If you've made it here, then you've already completed your profile, and are one-step closer to growing your business with comarketing.com!

In this guide, we'll cover everything you need to launch a successful campaign: 

  1. Install tracking script for conversions

  2. Upload media to your library

  3. Launch the right type of campaign

Each step builds on the one before it. You’ll set up conversion tracking first, so when you upload your media it can be tied to a specific site. When you create a campaign, selecting that same site will pull attach the media you’ve tied to it.

Start by installing tracking code. ⬇️


1️⃣ Install Conversion Tracking

If you want promoters to generate sales, appointments, leads, or site traffic, you’ll need to set up tracking  and identify what counts as a conversion first. 

This sets the criteria for success—so you’re only paying partners when a real result takes place. 

How to add conversion tracking

  1. Add tracking script to your website

    1. Select Tracking.

    2. Add Site

    3. Copy the tracking script & paste it into the header of your website
      Add it to the HTML of your page, just before the closing </body> tag.

      1. If you're using a website builder, look for an "insert code" or "custom HTML" section.

      2. If using Go High Level install the tracking code in your site's body code rather than the header.

    4. Verify Script.

    5. Once your site is successfully verified, add your conversion pages. ⬇️

  2. Define a Conversion

    1. Scroll down to Add Pages

    2. For each conversion step in your funnel that you want to track:

      • Choose the conversion type (Lead, Appointment, Sale, or Click).

      • Paste the Raw URL or path of the page (e.g., /thank-you, /booking-confirmed).

      • Click Verify.​

    3. Add as many conversion pages as you need.

🔎 Click here for a deeper dive into conversion tracking.


2️⃣ Add Media

Upload campaign-ready content to your media library after installing conversion tracking, so partners have everything they need to promote effectively.

How to add media to your library

  1. Select the Media tab

  2. Choose media type: Video, Image, Email, Social Media Post.

  3. Click Add.

  4. Select the URL for the site or page being promoted.

  5. Upload your files and give them clear names.

  6. Save.

A note about updating Media

When you update media tied to a specific link, promoters with active conversion campaigns for that link will automatically get the new files once they’re uploaded.

🔎 Click here for a deep dive into the media library.


3️⃣ Create a Campaign

With your profile, tracking, and media ready, it’s time to launch your first campaign.

There are a few types that can be created - review the collapsable menus below to learn what they are and how to invite partners to promote you!

Types of Campaigns

Discoverable Campaign

A Discoverable Campaign makes it easy for your business to get promoted by others—without having to reach out or manage partners yourself.

When you create one, your business appears in the Discover tab, where Earners can find, promote, and get paid to share your offers.

When you launch a discoverable campaign, you’re giving partners everything they need to start promoting your products or services: your conversion link, media (images, videos, or social posts), and direction.


Direct-Invitation Campaign

A Direct-Invitation Campaign is a private partnership between you and a specific promoter. With this type of campaign, you’re directly inviting a partner to promote your business using agreed terms and pricing.


Lead vs. Conversion Campaigns

Each campaign—whether Discoverable or Direct—pays partners for one of two things:

  • Lead Campaigns: Pay partners for leads sent through your comarketing form.

  • Conversion Campaigns: Pay partners for tracked actions on your site, like clicks, appointments, or sales.

Every campaign falls into one of each category.
For example:

  • A Direct Lead Campaign pays a known partner for client leads.

  • A Discoverable Conversion Campaign lets new Earners find and promote your offer online.


Which campaign should I use?

  • If you have an existing partner or specific promoter in mind→ use direct invites.

  • If you want to grow your reach and attract new promoters → create a Discoverable Campaign.

How to create a campaign

  1. Start a new campaign (from campaigns, discover, or dashboard)

  2. (Optional) Send bulk invites or make your campaign Discoverable

    1. To send more than one invitation, toggle on Bulk.

    2. To make your campaign discoverable, toggled on Discoverable.

  3. Enter your partner’s details
    Fill in their name and email, and choose which verified site they’ll be promoting. **If your site does not appear, return to Step 1.**

  4. Select your fee split (how strpie + comarketing will be split between you & your partner.)

  5. Set your pricing: Enter price per conversion & (optional) monthly budget.

  6. Choose one of the conversion objectives you set up earlier.

    • This defines what counts as a conversion (e.g., lead, appointment)

    • The corresponding page/path will autofill based on your setup.

  7. Define sales conversion page
    ⚠️ NOTE: If you've already set this page up in the Tracking tab, this field should autofill.

  8. Send your campaign invitation

  9. Wait for acceptance
    Your campaign will show as pending until your partner accepts the invite. They can search for an email from notifications@comarketing.com

Once the campaign is live and accepted, conversions will begin tracking automatically.


What's Next?

You’re Ready to Grow! 

You’ve learned how to track results, add media, and launch your first campaign—everything you need to start growing through comarketing.

From here, you can manage and monitor your progress anytime:

  • Campaigns: View, edit, or cancel individual agreements.

  • Discover → My Campaigns: Manage your active Discoverable Campaigns or make bulk updates.

Keep refining, testing, and scaling—your growth engine is officially live.


Contact Support

Want someone to do the setup for you?

You’re in luck — our Launch Kit takes care of the entire onboarding process for you.

We’ll hop on a call together, install your tracking code across your full sales funnel, help you upload and organize media, and launch your first Discoverable Campaign so partners can start promoting you right away.

You’ll finish the setup call with everything ready to go — tracking live, media loaded, and your business discoverable to Earners.

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