You've taken a mighty first step towards auditing and monitoring your products' digital shelf performance and content integrity by choosing Content Status! Or perhaps you were just invited here, and wondering what all the hype is about? One might even call it fate..
No matter what brought you to us, we are happy to have you and look forward to supporting you every step of the way. Now its time to take the next steps in this journey by setting up your workspace.
Follow the provided instructions below to get started in setting up your new workspace.
STEP 1: Get Organized! You'll need to gather your Product URL's or Retailer Site Product ID's (this varies by site) in order to create your first Audit. This is the only semi-tricky step in the entire tool, but fear not, you can Click Here for an in-depth overview to create your audits, including details for collecting your Product URLs or Product IDs.
Tip: Our tool allows you to identify sample URL formats when creating a new audit:
Step 2: Plan Ahead! You'll get the most out of this tool when you have a plan of action in place. Our tool provides a clear and analytical lens into all your product pages, providing you with actional insights to find, fix and optimize your content across 80+ Retailer and Distributors connections (and growing).
Common Use Case Examples:
Audit your products daily, weekly or monthly to actively monitor the health, quality and areas of improvement for all your product pages. You can also create alerts to call to your attention when content issues surface or changes occur.
Are you maximizing Keyword utilization throughout the product detail page (Title, Descriptions, Bullets, etc.), and are you also actively tracking your retailer site rankings against these keywords? Our Share of Search tool provides you with on-demand insights into your product position and placement against your competitors.
Is your competitors content performing better than your own? Create scorecards to compare your brand content versus your competitors.
Step 3: Identify your team members and collaborators that you may want to add to your Workspace to help you tackle more of your digital shelf monitoring & content auditing goals (unless of course you're a one man band, or just don't play well with others - then you can skip this step). The tool allows you to invite Unlimited team members to your workspace, and assign unique permissions as you see fit. The more the merrier, right!?
Step 4: Start Improving - At Content Status, we give you the tools and actionable insights you need to take control of your digital shelf (if you haven't already picked up on that). We also believe that better conversions start with better content.
Assuming you've completed the necessary steps and preparation above, Login Now and:
1. Create an Audit and monitor for completion. My Audits provides a snapshot of your current and historical product audits. Products will appear in your Catalog and metrics are updated in your Dashboard once an audit it completed.
2. View Catalog to create your customized layout (or choose from several pre-built Views). Select the insights you need from our library of actionable insights and metrics, including:
Page Status (Live, Not Found or Missing)
Product Status (Availability, Buy Box, MSRP, and Sale Price)
Content Scoring (Images, Videos, PDF/Documents, and so on)
Content Usage (Title, Description, Bullets, Images/Videos, Documents, and Ratings/Reviews))
3. Explore you Content Health. You can assess products individually by selecting the product in your catalog or view in bulk within your Catalog. Health Scores are based off the scoring guidelines and standards set in the default scorecard. You can can customize scorecards to incorporate your own standards and rules for scoring.
4. Create Alerts to establish content rules and get notified when your content matches the Alert criteria!
5. Create and Assign Tags - This powerful tool makes it easy to segment audit results for reporting or for workflows!