Klaviyo Overview
Klaviyo is a powerful email and SMS marketing platform designed for eCommerce. It allows you to create highly personalized, behavior-based email flows with easy-to-use templates.
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Create a Klaviyo Account and Connect to Corksy
Visit Klaviyo and set up an account:
Go to klaviyo.com and click on "Sign Up Free".
Sign Up:
Enter your email, company name, and password
Click "Create Account".
Verify Account:
Check your email for a verification link and activate your account.
Set up your account:
Provide details like your store URL and industry.
Generate API Key:
Go to "Account Settings" <> "API Keys" and create a public or private API key to integrate with Klaviyo.
Connect to Corksy:
Log into admin.corksy.io.
Go to Settings <> Email Marketing.
Click "Connect Account" for Klaviyo.
Add the API key from Step 3.
Map customer data and preferences between Corksy and Klaviyo.
Save the changes to activate the connection.
Test the integration:
Send a test email from Corksy to ensure the integration is working correctly.
How Klaviyo Works with Corksy
Corksy pushes the same 4 native customer segments to Klaviyo via API push.
Klaviyo automatically de-duplicates contacts by email.
Updates in Corksy will not sync automatically. You’ll need to either push an updated native segment or export the data from Corksy and import it into Klaviyo to reflect the changes.
✅ Make sure your audience file import follows formatting guidelines:
📂 Download: [Klaviyo] Audience Import File Template
⚠️ Resource: [Klaviyo] Format Guidelines
Segmentation Best Practices in Klaviyo
Klaviyo uses one master list to keep contacts organized.
Create unlimited segments based on data, tags, and behavior.
Ideal for wineries with more robust email segmentation strategies.
Automation Capabilities in Klaviyo
Robust automation tools, such as abandoned checkout, reorder prompts, win-back flows, and more through a custom API integration.
Behavior-based flows are available on all plans.
Email Hygiene Best Practices in Klaviyo
Profiles are automatically updated when importing data based on email address.
You can monitor engagement and suppress inactive contacts.
Clean and maintain your list every 3–6 months, or after major changes (ex. Q2 Club Run) to maintain list hygiene.
See Klaviyo vs. Mailchimp Comparison
Feature | Klaviyo | Mailchimp |
Duplicates | No duplicates – auto-matches by email | No duplicates – auto-matches by email |
Lists & Segments | One master list with flexible segments | One master list with flexible segments |
Customer Behavior Tracking | Yes, included on all plans (e.g. product views, purchases) *Custom tracking needed | Yes, but only on paid plans *Custom tracking needed |
Automation | Strong automation tools (cart, reorder, win-back) | Good automation if you're on a paid plan |
Ease of Use | More features, a bit more to learn | Simpler, great for basic use |
Best For | Growing wineries that want smarter marketing | Wineries doing light email marketing |
🤠: Wearing too many hats? Let us handle the email one.
Corksy Complete helps take email marketing off your plate — with custom integrations, smarter automations, and strategy support tailored to your winery. Let's chat.
