Note: Content you upload straight to your storefront does not count toward the post requirements for rewards. To qualify for those, post on Instagram or TikTok following the criteria your brand set.
Uploading lets you fill your storefront with photos and videos that never made your feed — or bring back the ones that expired.
You'll need to be logged in with at least one collection already created.
Upload a post
Tap the
button on your storefront, then choose Create Post
Pick a photo or video from your library and files, or shoot a new one — then tap Done
Write a caption telling your followers what you love about the products
Open Tag Products and add products by URL or from your existing collections
Open Add to Collection to choose where the post lives. Tagging a product from a collection you already have files it there automatically
Tap Done — and check out the results
Note: Make sure any audio or music you use is royalty-free, so your post doesn't run into copyright issues.
Tip: Tap the share icon on your finished post to copy a link straight to it with products tagged — perfect for Instagram Stories.
What to upload
Expired Instagram Stories — give your best ones a second life
Behind the scenes — unboxings, styling, the unfiltered moments
Exclusive content — tutorials, comparisons, or Q&As that aren't anywhere on your feed
Real reactions — a friend's text or a glowing comment about something you recommended
Throwbacks — put your top-performing content back in rotation
Want more ideas? Read the storefront content guide.