Fanatic Filters has a unique quality that sets it apart from other fan engagement activations: it captures the attention of virtually everyone who can see the screen, whether they're participating or not. When fans see others in the crowd being transformed with AR filters on the big screen, it creates moments of surprise, laughter, and entertainment that are universally engaging. Unlike activations that require fans to scan a QR code or use their phones (which only engage those who choose to participate), Fanatic Filters creates a shared spectacle that the entire venue experiences together. This makes it what many teams consider the pinnacle of fan engagement — an activation that entertains 100% of the audience, not just those who actively opt in.
