Yes, licensing and brand approvals are an important consideration for custom Fanatic Filters, especially in licensed sports environments like F1. While you may have rights to use certain league, team, or driver branding for your event's general marketing purposes, using those assets in interactive fan engagement activations like Fanatic Filters may require separate approval. For example, creating a filter that transforms fans into a specific driver or uses a team's exact helmet design would likely need clearance from the league, team, or driver's representatives.
CUE creates custom Fanatic Filters based on the assets and branding that you provide and have rights to use. If your organization wants to incorporate third-party intellectual property‚ such as F1 branding, team logos, or driver likenesses‚ you are responsible for obtaining the necessary approvals from those parties before providing the assets to CUE. We recommend checking with your brand team and the relevant rights holders before development begins on any filters featuring specific drivers, teams, or licensed imagery.
Many clients choose to stick with their own organizational brand colors and elements to avoid complex multi-party approval processes. If third-party approvals are required, we recommend factoring additional time into your project timeline to accommodate those conversations, as they can significantly extend the approval cycle for creative assets. In the meantime, we can proceed with custom filters using your event's own branding, colors, and original designs that don't require third-party approval.