Yes, CUE offers multiple integration options to connect fan engagement data with your existing systems:
API Integration
CUE's Data API tool provides a user-friendly interface for pulling fan engagement data into external systems like CRMs, data warehouses, or analytics platforms. Instead of manually constructing URLs, the tool uses a series of dropdowns to build API URLs automatically. You select the report type (engagements or prizes), choose the specific engagement product (like Trivia Mania, PostUP, or AR Prize Drop), select the instance you want data from, and set date parameters. The system generates a unique URL that provides a continuous data feed tied to a specific engagement and instance combination. Each URL includes your API key and can be used indefinitely - the same URL continues to pull new data as fans participate in activations.
Webhook Integration
For real-time data transfer, CUE offers webhook integration that automatically pushes fan data directly into your CRM without manual exports. Once configured, all data collected through CUE activations‚ including names, emails, phone numbers, engagement metrics, and prize redemptions‚ flows seamlessly into your existing customer database. We've successfully implemented similar integrations with major sports organizations like Chelsea and Real Madrid.
Data Export
For standard reporting needs, CUE also provides CSV and Excel exports of all analytics and user data, which can be manually imported into most systems.
Custom Formatting
CUE is actively working to accommodate client-specific formatting needs for the Data API. If your CRM or data warehouse requires data in a specific format, including custom columns, date formatting, or JSON restructuring, CUE can work with you to adjust the output structure.
Getting Started
The complexity and timeline for integration varies depending on your specific requirements and CRM platform capabilities. We recommend allowing a few weeks for setup and testing. Simply let your CUE account manager know you're interested, and we'll coordinate with your technical team or connect you with specialized data services partners who can handle implementation. For webhook integrations, we'll need technical details about your CRM's webhook requirements, but the setup process is straightforward.