For teams planning to integrate CUE data with external systems like CRMs or data warehouses, CUE recommends keeping your instance structure as simple and consistent as possible. Many clients successfully operate with just two to three instances per engagement type — or even a single instance if graphics and settings don't need to change between events. Fewer instances means fewer API URLs to manage and simpler data aggregation. Additionally, standardize your custom questions and data collection fields across instances to ensure consistent data formatting. Before creating new instances, coordinate with your data team so they can add the corresponding API URLs to your integration pipeline. Finally, only request data integration for instances where you're collecting meaningful identifying information like email — there's no value in integrating anonymous participation data that can't be linked to customer profiles.
