Teams using CUE activations have reported strong positive results in their match day fan surveys. One Premier League club noted that when they used PostUP and FanSee at a fixture, their pre-match and halftime entertainment received some of the highest ratings they had ever achieved in their fan surveys — even though the match itself was a loss. This is notable because fan satisfaction ratings for match day entertainment often correlate with match results, making these high scores particularly meaningful. The interactive nature of CUE products creates engagement that fans actively notice and appreciate, as opposed to passive entertainment where fans may simply tune out. Of course, survey results can vary based on the crowd composition (cup games with different attendee demographics often score differently than league matches), but the overall trend suggests that when fans have something to actively participate in rather than just watch, their satisfaction with the match day experience increases.
