Yes, CUE can configure the time zone settings for your organization's platform branch to match your local time zone. This ensures that all analytics and reporting data align with your actual event dates and times, rather than defaulting to U.S. time zones. When CUE creates your client branch in the platform, a specific time zone can be assigned‚ for example, Australian Eastern Standard Time (AEST) for clients in Australia. If your organization operates across multiple time zones within the same country, CUE can set a single consistent time zone (such as Melbourne time) so that all reporting remains coherent and easy to interpret. While clients cannot change this setting themselves, CUE's team can update it upon request. This is particularly important for international clients who need to match analytics data to specific game days without confusion caused by overnight time zone differences.
