Yes, CUE's platform includes flexible data capture capabilities that can be configured to collect contact information from participants and winners. You can set up data collection either before fans participate (front-gate) or after they win a prize (back-gate), depending on what works best for your activation. When configured for front-gate collection, fans provide their email addresses, phone numbers, or other contact details before engaging with the activation. When configured for back-gate collection, fans only provide their information if they win a prize, reducing friction while still capturing winner data for prize fulfillment. The data capture is seamlessly integrated into the experience, so winners provide their information immediately upon winning, eliminating the need for separate follow-up processes. You can also configure participation-based or consolation prizes where everyone who engages receives a reward, ensuring comprehensive data collection across all participants. Once a fan has provided their information for any CUE activation, the platform remembers them, so they won't need to re-enter their details for subsequent activations‚ reducing friction while building comprehensive fan profiles over time. This data becomes yours to use for remarketing, promoting future events, or passing to sponsors with proper opt-in consent, giving you valuable first-party fan information regardless of how tickets were originally purchased.
