Yes, CUE fully supports age-gated activations for sponsors with legal restrictions, such as lottery, alcohol, or other age-restricted products. When configuring data collection, you can require birthdate entry and automatically restrict participation or prize eligibility based on age thresholds — whether that's 18+ for lottery promotions or 21+ for alcohol sponsors. The age gate can be applied at the entry point of the activation to ensure only eligible participants proceed, or at the prize redemption stage. CUE's sign-up configuration includes age verification as a checkbox or acknowledgment that fans must complete as part of the registration flow. We've done extensive work with state lottery organizations, including the NC Lottery partnership with the Carolina Hurricanes, where age verification is essential for compliance. This capability opens up sponsor categories that might otherwise be excluded from fan engagement activations due to regulatory requirements while helping you maintain legal compliance and collect valuable fan data.
