CUE's data collection system is highly flexible and can collect far more than just standard contact information. Beyond preset fields like email address, date of birth (with a scrollable date picker), and postal/zip code, you can add custom free-response questions tailored to your sponsor's needs. For example, a beverage sponsor might ask 'What's your favorite flavor of our drinks?' or you could ask fans 'How many games have you attended in the last 10 years?' Fans type their responses directly, and all data is stored and exportable from the CUE platform. You can collect anywhere from one to eight or nine different data points per activation, depending on your needs. This flexibility allows sponsors to gather valuable market research and fan insights alongside standard contact information.
