The client (or their agency) is responsible for creating and providing the official rules for any prize giveaways conducted through CUE activations. CUE does not generate legal rules documents, as these must be reviewed and approved by your legal team to ensure compliance with local regulations and your specific prize structure. However, CUE can share examples of rules that other clients have used for similar activations (such as instant-win giveaways or sweepstakes) to help you get started with boilerplate language. The rules should specify details like eligibility, prize values, winner selection methods, and any restrictions on repeat winners.
