PostUP includes a social engagement feature where fans can browse and 'like' other approved posts in a scrollable feed. When 'Show All Posts' is enabled in your settings, fans see all approved content (not just their own submissions) and can tap to view individual posts and give them a favorite/like. This extends engagement time beyond just submitting a photo — fans continue interacting with the experience by scrolling through content like a social feed. The likes data can help you identify popular posts and build metrics for sponsors or leadership demonstrating fan engagement with the activation.
