AR Prize Drop is a mobile-based augmented reality activation that allows fans to catch falling objects on their phones to win prizes. Here's how it works:
**Core Mechanics:** Fans scan a QR code or click a link to launch the experience on their phone. Once activated, objects fall from the top of the screen, and fans tap to catch them. Each catch has a configured chance of containing a prize. Individual gameplay sessions typically last 30-45 seconds, giving fans time to catch four to five objects.
**Prize Configuration:** You have complete control over prize distribution through percentage-based settings. For each prize, you set: - The percentage chance that a catch will contain that prize (e.g., 50% odds for common prizes, 2% for rare items) - The total quantity available for that prize - Whether fans can win one prize per event or multiple prizes per session
For example, you might configure a BOGO coupon at 30% with unlimited quantity, a free entrée at 15% with 200 total available, and a grand prize experience at 2% with only 3 total. You can also set percentages very high (75-100%) to ensure nearly everyone wins something, or keep them lower to spread prizes across more participants.
**Customization:** Virtually every visual element is fully customizable: - **Falling objects:** Instead of standard parachutes, you can drop anything—branded products, mascot characters, sports balls, tacos, airplanes, drones, or custom 3D models that match your sponsor or event theme - **Delivery mechanism:** Replace parachutes with branded vehicles (airplanes, drones), objects being tossed, or any creative concept - **Prize visuals:** Customize coupon designs, images, and branding to match sponsors - **Background:** Customize the sky and environment through which objects fall - **Prize reveal screens:** Add sponsor messaging and branding
For example, when CUE worked with Benfica and Emirates, they replaced parachutes with branded Emirates 747 aircraft dropping Emirates logos.
**Deployment Flexibility:** AR Prize Drop can be deployed multiple ways: - **In-venue during games:** Display QR codes on video boards, concourse signage, or fan zone displays for a specific moment or throughout the entire event - **Extended windows:** Keep the activation accessible for hours or the entire duration of your event, allowing fans to participate whenever they choose - **Digital channels:** Share the link via social media, email, push notifications, or your team app to reach fans anywhere - **Multi-day events:** Configure different prizes and sponsors for different days of tournaments or championship events - **Fan zones and activations:** Deploy at sponsor booths, festivals, or brand activation spaces outside the stadium - **Concourse activations:** Place QR codes on signage in specific venue areas without requiring video board integration
**Integration with Physical Activations:** AR Prize Drop complements physical parachute drops perfectly. After dropping 100-200 physical parachutes that only reach a fraction of your audience, display the AR Prize Drop QR code to engage everyone else. The Seattle Mariners, for example, continue their 'Hot Dogs from Heaven' physical activation while using AR Prize Drop so all 30,000+ fans can participate rather than just the few hundred who catch physical items.
**Prize Distribution Control:** You can combine multiple sponsors' prizes into one activation, set different odds for different prize tiers, limit prizes per user per event, and even configure the system so fans must redeem physical prizes at specific locations. The system automatically stops awarding a prize once its quantity cap is reached.
**Participation Scale:** AR Prize Drop works for any prize structure—from a single high-value grand prize given to one winner among thousands of participants (like FIFA's U-17 World Cup car giveaway) to thousands of smaller prizes like discount codes and promotional offers. Teams that keep Prize Drop accessible throughout events typically see 8,000-10,000+ participants per game.